Brand Marketing Manager

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

We are looking for a multi-disciplinary Brand Marketing Manager to join our growing team. In this role you will plan, execute, and manage integrated marketing campaigns across various channels, ensuring consistency in GameChanger brand messaging and visual identity. This is an exciting new role within our organization and will report into the VP of Marketing. 

What You’ll Do:

• Develop and implement strategic marketing initiatives across all consumer touchpoints and collaborate effectively with cross-functional stakeholders to ensure cohesive brand messaging and impact.

• Create compelling brand narratives and messaging that resonate with our target audience of athletes, coaches, fans and sports organizations.

• Partner with our internal studio team on content creation and campaign execution to and effectively communicate the GameChanger brand story to our target audience.

• Support the marketing and expansion of the GameChangers advertising product within the industry, collaborating closely with Dick's Sporting Goods and working cross-functionally with sales, operations, and product teams to drive success.

• Enhance brand activations with partners such as Major League Baseball and Little Leagues by creating memorable experiences through collaborative initiatives, marketing campaigns, and events.

• Track and measure brand health by managing and analyzing data from the Brand Health Tracker study, ensuring continuous monitoring of key performance indicators and providing actionable insights to guide strategic decisions.

What You’ll Bring:

• Genuine enthusiasm for sports combined with a deep understanding of the youth sports journey that will enable the creation of authentic and meaningful brand connections.

• Strength in cross-functional partnerships across GTM and Product to ensure cohesive brand messaging and execution.

• Strong Ability to develop and execute comprehensive marketing strategies that align with brand goals and drive business growth.

• An …