Brand & Marketing Design Lead

The Role
The Brand & Marketing Design Lead will manage and develop key brand awareness and demand generation design initiatives for the Wpromote brand, ensuring a high-caliber and cohesive visual identity and compelling b2b assets across all touchpoints. This role is responsible for extending and maintaining the Wpromote brand expression, balancing creativity with strategic business goals. The Brand & Marketing Design Lead will be a hands-on in-house designer who works on their own projects/deliverables as well as an overseer of outsourced design work, providing creative direction, ensuring quality execution, and managing vendor relationships to bring high-quality creative to life.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:-Remote-first culture-Unlimited PTO-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-Annual Class Pass credits and more! The anticipated annual salary for this role will range from $90,000- $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions**We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job ScamsWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-SD#LI-Remote

You Will Be

• Individually implementing design projects from concept to delivery with minimal oversight.
• Evolving the Wpromote agency’s brand expression, ensuring consistency across all marketing and communication materials.
• Providing design direction and feedback to external vendors/agencies to maintain high-quality creative output.
• Managing outsourced design vendors, ensuring they meet brand standards, deadlines, and project requirements.
• Identifying opportunities for improvement and optimizing processes to boost efficiency and creative output, with a focus on leveraging AI.
• Collaborating with marketing, content, and strategy teams to develop brand-aligned assets that drive demand generation and business growth.
• Creating and overseeing the creation of digital and traditional marketing materials, including ebooks, organic social graphics and video, paid search, social and display ads, website graphics, presentation graphics, print collateral, event signage, and branding.
• Partnering with internal teams to develop assets for agency-wide initiatives and events.

You Must Have

• 8+ years of experience in brand and digital graphic design.
• A strong portfolio demonstrating expertise in visual storytelling, digital asset creation, and marketing design.
• Experience providing design direction and managing creative projects with external vendors / agencies.
• Ability to effectively communicate directly with business colleagues (non-designers) about design direction, concepts, feedback, and recommendations. 
• A self-starter mentality with the ability to take ownership of projects and work independently.
• Strong proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) and Figma.
• A deep understanding of performance-based design principles across digital platforms (landing pages, banner ads, social ads, email, etc.).
• Strong time management skills and the ability to thrive in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to articulate design decisions to stakeholders.
• Experience utilizing AI to enhance efficiency and speed, or a strong willingness and capability to adopt AI-driven solutions.
Nice to Have:
• Experience with Asana or similar project management tools.
• Experience simplifying and showcasing the features and benefits of software products. 
• Knowledge of motion design and video editing (After Effects, Final Cut Pro, or similar).
• Experience in UX/UI design and an understanding of HTML5 animation.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. Apply