Brand Marketing Associate, Licensed and Proprietary Brands, Random House Children's Books (Remote) - New York, NY, US, 10019

Random House Children’s Books, a division of Penguin Random House, seeks a hands-on and detail-oriented Marketing Associate who will be an essential member of the Licensed and Proprietary Brands team. This position offers a unique perspective on the strategy and operations of Random House Children’s Books, home to beloved, classic children’s book authors and brands like Dr. Seuss, Magic Tree House, and Little Golden Books, as well as current licenses like Disney, Marvel, and Nickelodeon. Creating books for toddlers through young adult readers, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series.

Reporting to the Assistant Director, the Marketing Associate will coordinate and implement creative frontlist and backlist marketing campaigns for Dr. Seuss and other in-house brands, and work closely with third party partners and within our internal departments at Random House Children’s Books and Penguin Random House. The role is ideal for someone who has an interest in working in brand marketing and is a solutions-focused creative thinker with the ability to handle multiple tasks at one time in a deadline-driven environment. 

Please apply by the due date of April 19, 2024 and include your resume and cover letter.

The Role:

• Coordinate and implement creative frontlist and backlist marketing campaigns for Dr. Seuss and other in-house brands to reach booksellers and parents of young readers
• Work closely with other departments including School & Library Marketing, Publicity, Sales, Publishing, and Editorial to ensure cohesive marketing campaigns and messaging across all channels
• Collaborate closely with the Audience Engagement team to develop and execute the digital strategy and content for Dr. Seuss and other in-house brands
• Responsible for writing marketing copy including …