Brand Manager

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What you’ll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What you’ll be responsible for:

Circle is seeking an experienced and highly motivated Brand Manager / Brand Specialist to join the Brand Strategy team. This position will define and develop brand messaging to help increase awareness, familiarity, and affinity with Circle brands and sub-brands, with a focus on emerging markets. The Senior Brand Manager should bring expertise developing brand strategies, messaging frameworks, and insights; an interest in emerging technologies and/or the financial technology/Web3 space; and a passion for building brands that are redefining the status quo. This role will shape Circle’s brand growth by conducting and interpreting research, developing strategic frameworks, and collaborating with internal stakeholders (across Marketing, Product, and Business teams) to guide marketing activations and implementation. The Senior Brand Manager should bring experience building global or emerging brands in the technology space, with a focus on new, disruptive technologies. 

What you’ll work on: 

• Develop brand messaging frameworks for Circle brands and sub-brands, focusing on international markets
• Integrate regional insights and business objectives to inform narratives and positioning, creating fresh messaging approaches that connect with audience needs
• Analyze brands across the ecosystem and adjacent technology landscape to inform positioning strategies
• Manage implementation of messaging, collaborating with Marketing, Communications, Business, and Product to guide activations across channels, audiences, and touchpoints
• …