Brand Manager (LATAM) IGaming
Remote job
We are an iGaming company that was founded more than 4 years ago by a group of passionate professionals, and today we are 1300+ people!
We have 10 own brands that are very popular among customers and are focused on Tier 1-3 countries.
Our advantages are IGaming, 10 brands, operations in Tier 1-3 countries, stability, the ability to implement and develop!
Key tasks:
Development and implementation of brand strategy;
Brand adaptation for local markets;
Coordination of cross-functional marketing projects;
Market monitoring and competitor analysis;
Quality control of all marketing materials;
Control of SMM, Design, PR;
SOV share increase.
Responsibilities:
Development and implementation of brand strategy:
Creating brand concepts, developing communication strategies and creative briefs for internal teams and external contractors.
Maintaining a unified style in all marketing materials and communications.
Adapting the brand to local markets:Adjusting strategy and communications to the cultural and behavioral characteristics of the target audience in Mexico and other LATAM geo .
Managing the PR, SMM and Design teams:
Coordinating the work of these teams to ensure that all activities and materials meet brand standards.
Quality control of creatives, approving designs and visual concepts, partially acting as Art Director.
Develop and execute advertising campaigns and promotions:
Ideation and creation of advertising campaigns, promotions and client activities, as well as working with production.
Implementing loyalty programs and participating in the creation of special offers to increase customer loyalty.
Launching integrations and collaborations with partners:
Developing partnerships and conducting joint promotions with external partners.
Preparing and conducting presentations and brainstorming sessions to generate new ideas.
Monitoring and analyzing the market and competitors:
Researching the market and studying competitors' strategies to respond to changes in a timely manner and implement improvements to the brand strategy.
Quality control of all marketing materials:
Checking that materials meet brand standards, managing creative projects, creating guidelines for style and tone of communications.
Working with external contractors and production:
Collaborate with external agencies and contractors to implement advertising campaigns and other brand activities.
Project management for creating promotional materials and monitoring their compliance with brand standards.
Reporting and analyzing the effectiveness of branding activities:
Evaluating the results of campaigns and activities, providing reports and recommendations for further brand development.
Experience and skills required:
Experience as a brand manager or brand strategist: Minimum 3 years of experience, preferably in agencies or iGaming.
Portfolio of successful projects: Cases of creating brand strategies and advertising campaigns.
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Benefits/PerksDynamic team Opportunity for growth Remote work Stability
Tasks- Develop brand strategy
- Reporting
Advertising Campaigns Brand Management Communication Communication Strategies Competitor Analysis Creative Strategy Design English Igaming Market Analysis Marketing Marketing Strategy Partnership development PR Project Management Team Management
Experience3 years