Brand and Marketing Specialist

Seattle Credit Union is dedicated to helping our members achieve financial prosperity by providing education and banking services that meet their personal goals. We are Inclusive, Inventive and Invested. We are Seattle Credit Union - we build strong and trusting relationships in service of our Mission.

Job Title: Brand and Marketing Specialist

Department: Brand and Marketing

Functional Area: Marketing

FLSA: Exempt

Seattle Credit Union is proud to be an Equal Opportunity Employer/Affirmative Action employer. All qualified applicants, including racial and ethnic minorities, women, veterans, individuals of all abilities are encouraged to apply.

Role at Seattle Credit Union:

Seattle Credit Union is dedicated to assisting our members achieve financial prosperity by listening to their needs and providing education, banking services, and lending tools to achieve those goals. We’re looking for innovative, conscientious and dedicated professionals who are excited to give back to the communities they serve and make a positive impact on the lives of all people in our community. Our credit union places focus and commitment to be inclusive of all members to help them further their financial goals, and all employees, so they can succeed in our workplace.

Our Brand & Marketing Specialist will work collaboratively with internal teams to build and execute marketing and communications for Seattle Credit Union that drive awareness, interest, and deliver business growth with measurable results. This role will work with our creative partners to support the discovery process and translation. You will also support the marketing team to create and deliver presentations and/or marketing materials.

WHAT YOU WILL DO:

• Plan, execute (writing and design), and oversee multi-channel marketing campaigns, including digital, print, social media, and email marketing.
• Manage product launches and promotional activities to support the institution's financial products and services.
• Collaborate with internal teams, such as product teams and retail, to ensure cohesive messaging and alignment with business goals.
• Develop and implement comprehensive marketing strategies aligned with the institution's goals and objectives.
• Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth.
• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
• Maintain and enhance the institution’s brand identity, ensuring consistency across all marketing channels and materials.
• Lead initiatives to improve brand perception and establish trust with target audiences.
• Collaborate with cross-functional teams to build tools and language to support marketing strategy.
• Manage relationships with external vendors, agencies, and partners to ensure high-quality deliverables.
• Ensure all marketing activities comply with industry regulations, legal standards, and company policies.
• Other duties as assigned.

WHAT YOU WILL BRING

Basic Qualifications:

• Associates degree or equivalent
• Six (6+) or more years of experience specializing in financial services marketing and retail branch support
• High level of proficiency in MS Office applications (Outlook, Word, Excel),
• Mastery of design software including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with motion design tools (After Effects, Premiere Pro) is a plus.
• Ability to learn/manage information-sharing platforms and communication platforms (Microsoft Teams, SharePoint, Marketo, WordPress) as needed.
• Proficiency in marketing tools and platforms, such as Google Analytics, HubSpot, CRM systems, and social media advertising tools.
• Familiarity with compliance and regulatory considerations in financial marketing.
• Strong financial campaign writing skills
• Entrepreneurial spirit with the ability to work independently and as part of a group
• Self-directed, self-starter who thrives in a fast-paced environment
• Steadfast curiosity, consistently seeking innovation and refinement in our brand, marketing, and communication efforts
• Successfully manages unexpected situations using anecdotal and factual data to resolve challenges optimally.
• Establishes and maintains collaborative relationships with all levels of teammates across the organization.
• Maintain regular and punctual attendance.

Preferred Qualifications:

• Bachelor’s degree in marketing, design, communications or related field
• Understanding of SEO, SEM, and content marketing principles.

Working Conditions:

• This is a hybrid role with work performed remotely as well as in an office and/or branch environment in the Greater Seattle area of Washington State.
• Team members may attend special off-hour meetings and seminars.
• The nature of work may include prolonged periods sitting at a desk and working on a computer.

Benefits:

Seattle Credit Union supports and invests in our employees. We offer many great benefits, including low-cost medical contributions and zero contributions for dental and vision plans. Additionally, SCU offers a generous paid time off program and a 401k plan with a dollar-for-dollar employer match up to 5%.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skills and/or abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.