Brand Ambassador, Skrewball

Company Name: Corby Spirit and Wine Limited

Location: Toronto, ON, Canada, Remote

Note: This is a one year contract position with an option for a one year continuance. Salary target for this position is $75,000 per annum. Unfortunately no medical benefits are offered for this position.  

Hiram Walker and Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka.   Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines.  An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.  

We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices. 

Working here is all about igniting conviviality in all that we do. Derived from the French word convivialité, it means human connection, authenticity, friendly, and jovial. We are in the business of creating moments that matter, starting with how we work! Let your ambition lead you toward outstanding opportunities with progressive rewards. For insight on our heritage please click: http://www.youtube.com/watch?v=VaXS-oxdU5U&feature=player_embedded 

Position Summary

Skrew The Usual
Peanut butter and Whisky? If your answer to that question is “Why the hell not?!” keep reading…

Unlike anything you’ve ever tasted, Skrewball lives up to its motto ‘Skrew the usual’ as it has quickly emerged as a new shot favorite, for bartenders and partygoers alike. Skrewball has been a phenomenon in the US and is now ready to take over the world. We’re looking for a Skrewball ambassador to introduce Canada to its new favorite, premium shot. Are you the one switching them off the usual?  

Required Skills & Abilities
Your Mindset:

• Confident & entrepreneurial spirit: able to pitch Skrewball any place, any time
• develop innovative and exciting brand activations
• Pro-active and highly driven, operating independently with a high standard of success
• Highly sociable and outgoing; enjoy building a network and interacting with consumers
• Collaborative mindset; working across departments with a positive attitude
• A creative- and entrepreneurial spirit, always considering how to drive business impact
• Skrewball personality: You enjoy going against the status quo, doing things differently, allowing you to

Your Skills:

• A strong network across bars and university campus communities, to be able to be wherever our target audience is partying.
• Basic bartending experience, being able to ideate innovative drink serves
• Excellent organizational skills and high operational independence. Diligence in budget tracking, monthly reporting, and overall project management
• Understanding of and passion for brand building, ensuring your activations are supportive of the overall strategy and business goals
• Strong public speaker; able to secure opportunities through charismatic presentations

Responsibilities

- Relationship Building:

• Establish and maintain strong relationships with bar owners, bartenders and event organizers
• Assist the commercial team with securing new listings and maintaining current ones

- Brand Experience:

• Continuously develop and execute brand events to get our audience to see Skrewball, try it and talk about it
• Partner up with relevant brands and people in the student community to create cultural relevance and trial among a younger audience
• Implement ways to promote Skrewball’s drink strategy in bars and at events

- Brand Education:

• Train and educate bar and retail staff on Skrewball and our drink strategy

- Collaborations:

• Seek and develop collaboration opportunities with other brands or influencers
• Identify and engage in relevant events to maximize Skrewball’s exposure and impact

- Brand performance:

• Constantly get Skrewball into new bars and restaurants to increase its distribution and sales
• Collaborate with the on-premise and retail teams on national Skrewball promotional sampling programs
• Reporting results on a monthly base on key activities

- Industry expert:

• In the know on the latest trends and popular bars and events for Skrewball’s target audience
• Monitor and report on industry trends and competitive activities
• Act as the face and voice of Skrewball Whiskey at various events and venues

Education & Experience

• 3+ years of experience in bartending or events industry
• Experience in a marketing or commercial role is a plus
• Business related higher education is a plus
• Fluent in English. French is a plus
• This role requires you to regularly work evenings and weekends, and spend most of your time outside of the office in the field
• This role is based in and focused on Toronto but will require regular travel across Canada

We welcome and encourage applications from individuals from all groups, including Indigenous, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age, and gender.    

Pernod Ricard and its Canadian Affiliates Corby Spirit and Wine Limited, and Hiram Walker & Sons Ltd. are committed to providing accessible employment practices.  Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at Accessibilty.Canada@pernod-ricard.com.  For Ontario Applicants, our practices are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. 

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