B2B Product Marketing Manager, CPG Audience
United States - Remote
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and weâre building the team to help push our shopping cart forward. If youâre ready to do the best work of your life, come join our table.
Instacart is a Flex First team
Thereâs no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best workâwhether itâs from home, an office, or your favorite coffee shopâwhile staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role
As Instacartâs rapid growth continues, we are looking to add to our B2B Marketing team within our CPG-focused group. We are hiring a Product Marketing Manager who will serve as the conduit between the Product and Brand Partnership teams for both Instacart Ads and Eversight by Instacart, communicating updates to Instacartâs advertising products and Eversightâs SaaS products, owning positioning and messaging of products to support smooth product and feature launches, bringing feedback from Brands back to Product, and partnering with Product to build a strong ads product roadmap by serving as voice of the customer and voice of the field.
About the Team
While youâre likely familiar with Instacartâs role in consumersâ livesâproviding access to the food they love so they have more time to enjoy it together â we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. On the Ads side of the business, our vision is to become an indispensable marketing partner to every brand. To date, we have built an advertising business which has enabled brands to drive awareness, consideration, and sales on our platform. The CPG Marketing team, part of the B2B side of the business, seeks to educate, excite, and accelerate CPG âŚ
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Regions Countries Benefits/PerksAnnual refresh grants Benefits offerings Earnings opportunities Flexibility in work location Market-competitive compensation Market-competitive compensation and benefits New hire equity grant Regular in-person events Remote work policy
SkillsAdvertising Analytics B2B Marketing Channel Marketing Communication Competitive research CPG Market Analysis Marketing Product Product Marketing Research Sales Sales Strategy Strategy
Tasks- Conduct competitive research
5 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9