B2B Martech Capability Lead - Remote

Company Description

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsu McGarry Bowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

We are looking for an experienced and dynamic B2B Martech Capability Lead to lead our B2B Technology go-to market. You will understand B2B marketing technology, in Marketo, Account-Based Marketing (ABM), and lead generation strategies. You will help develop and execute MarTech solutions that achieve measurable results for our clients. You will report to the Senior Vice President of Audience Team Leaders. You will be an individual contributor. This is a remote role with some travel.

Responsibilities:

1. Strategic Leadership: You will provide strategic leadership for the B2B MarTech division, aligning with our goals and client needs.

2. MarTech Solutions Development: You will develop and implement MarTech solutions tailored to B2B clients, applying platforms such as Marketo to guide lead generation, customer engagement, and revenue growth.

3. ABM Strategy: You will lead the development of Account-Based Marketing (ABM) technology offering, including audience segmentation, personalized content creation, and targeted outreach programs.

4. Client Engagement: You will be a trusted advisor to clients, providing expert guidance on MarTech strategies, technology investments, and optimization opportunities to maximize return on investment.

5. Team Management: You will build and mentor a high-performing team of MarTech specialists, providing coaching and professional development opportunities to ensure continued growth and success.

6. Collaboration: You will collaborate with other departments such as creative, content, and …