AVP, Digital and Growth Marketing

Chevron Federal Credit Union is one of the top-run credit unions in the country – and one of the largest, with over $4.8 billion in assets. Yet our corporate culture is not stuffy: the Team Spirit Committee runs fun activities and charitable events throughout the year, and work-life balance, mutual respect, diversity, and providing a voice for every employee are all important to us. As you might imagine, we provide competitive pay and great benefits, including:

• Bonus/incentives for all regular employees
• 401(k) with 8% company contribution
• Medical, dental, and vision insurance for employees and dependents paid at 80%
• PTO and paid sabbaticals
• Tuition reimbursement

GENERAL SUMMARY: 

Reporting to the SVP, Head of Marketing, the AVP, Digital and Growth Marketing owns and leads digital and growth marketing and communications strategies and execution for owned, organic and paid digital channels to drive growth in credit union members, deposits, and loans across two brands. Channels include, but are not limited to, paid and organic social media, SEM, SEO, Display, websites (front-end UX, CRO, and content and design optimization), Salesforce Marketing Cloud/CRM and all automated marketing strategies and execution, email (e.g. email journey mapping, A/B testing, list development, distribution, reporting and analysis), and owned digital across digital banking and branches as well as other potentially new media channels. Must have a performance marketing mindset and skillset, able to plan, budget, execute, target, segment, test, measure and analyze growth marketing strategies and tactics. Must be an experienced, hands-on digital marketer with creative targeted marketing ideas to engage members. Must be a digitally savvy growth driver who will roll up their sleeves and build a fresh digital marketing, website experience, and optimization practice from the ground-up for our credit union and members. Ideal candidate is also thrifty with a budget, highly analytical, strategic, data-driven, creative and curious, and humbly operates with a growth mindset.

The AVP, Digital and Growth Marketing will work hand-in-hand with the AVP, Brand Marketing & Creative; Business Development; IT; Analytics, Retail, Strategy, Consumer Lending, and other areas of the Credit Union. They will manage a Digital Marketing Manager and a CRM Administrator/Marketing Automation Specialist, setting a vision and goals for performance marketing and website experience.

Position Duties & Functions:

Lead and implement strategic direction for all digital and performance/growth marketing efforts from soup to nuts, including planning, targeting, setting up, …