Aveeno Megabrand Owned Channel Lead

Description

Kenvue is currently recruiting for: 
Social Strategist, Aveeno 

Who we are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. 

Role reports to: Senior Brand Manager, Aveeno Megabrand  
Location: Skillman, NJ (Kenvue’s corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025.)   
Open to remote 
Travel : 10%
Pay: 88,000- 142,600

What you will do  
The Social strategist, Aveeno will be responsible for developing and executing the brand’s social media strategy across all brand categories (Adult and Baby) to increase brand awareness, engagement and relevance. You will work closely with the multiple cross-functional partners to create compelling content and manage social media platforms to drive business growth.

Key Responsibilities
• Develop and execute creative social media strategies that align with the Aveeno marketing goals – across total adult and baby.
• Perform audit of existing content and develop content strategy for the brand across multiple platforms.
• Partner with community managers to develop quality content that will resonate with core target.
• Work closely with the Influencer Marketing team to integrate influencer content within content calendar strategically.
• Create and manage content calendars for social media platforms, ensuring timely and engaging content is posted regularly, in partnership with community managers.
• Monitor social media trends and stay up-to-date with industry best practices to ensure the Aveeno Megabrand stays ahead of the curve.
• Lead internal and agency teams in developing and executing overarching social marketing strategies tailored to specific campaign goals and target audiences.
• Analyze social media metrics and provide insights to inform future strategy …