Associate, SEO

Job Description:

Applicants must be currently authorized to work in the U.S. on a full-time basis.  Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.  

SEO (Search Engine Optimization) is the practice of improving a website to increase the number of visitors the site receives from search engines like Google. Sites that are poorly designed, irrelevant, or use black-hat techniques will be pushed lower in the list of results while high-quality and authoritative sites will rank higher. SEO Specialists at Merkle identify opportunities on clients’ websites to improve how search engines find and rank them. Leveraging a combination of technical, creative, and troubleshooting skills, SEO specialists help ensure clients are visible online. 

• Perform keyword research based on trends, target audiences, patterns, and competitor analysis  

• Create optimized page titles, meta descriptions, and content  

• Analyze client performance and identify recommendations for SEO opportunities  

• Extract insight from data, identify relevant trends, and provide proactive recommendations to reach client marketing goals.  

• Conduct industry, client, and competitive research   

• Provide regular communication to clients (written and verbal)  

• Identify strategies and trends for client accounts and create client presentations  

• Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools  

• Self-manage execution of activities against deadlines across multiple work-streams  

• Complete activities according to best practices, standard operations procedures, and team member guidance, consistently meeting quality standards, utilizing ethical approach and striving to add value in each activity  

• Active monitoring and sharing of industry news, online marketing trends, industry tools, and internal cross-team key learnings  

• Day to day engagement, collaboration, and partnering with internal teams, external tools, and client teams  

Qualifications

• Bachelor’s degree in a quantitative, marketing, or related discipline preferred   

• Experience with HTML editing and CMS programs a plus  

• Experience with web analytics platforms (ex: Google Analytics, Omniture) a plus  

• A fundamental understanding of how the internet works  

• Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables   

• Must be able to communicate effectively by phone; write clear emails and memos; be friendly, cheerful, and patient; and enjoy explaining complicated concepts to others   

• Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment  

• Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail  

• Occasional travel required (5%) typically for client QBRs  

Additional information

The anticipated salary range for this position is $45,000 - $72,450. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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