Associate Publicity and Marketing Manager

Are you passionate about storytelling and ready to make waves in the world of nonfiction? Sourcebooks, the sixth largest publisher in the US, is searching for a dynamic and innovative Associate Publicity and Marketing Manager to join our powerhouse marketing and publicity team!

This isn’t just another job—this is an opportunity to be at the forefront of nonfiction publishing, where you’ll lead the charge in crafting impactful publicity and marketing campaigns across a wide range of genres, including memoir, history, true crime, cooking, lifestyle, celebrity, pop culture, social issues, and more. You'll play a pivotal role in launching titles that educate, inspire, and ignite conversations on some of today’s most compelling topics.

We’re looking for someone who thrives in the fast-paced world of book publicity, has a deep understanding of both traditional and digital marketing, and knows how to connect with audiences across platforms. You’ll collaborate closely with multiple departments, giving you the opportunity to build your skillset while getting books that matter into readers’ hands.

This position can be hybrid in Naperville or NYC, or fully remote in the following states ONLY: AZ, CT, MD, MN, NC, NJ, NY, NV, OR, PA, TN, TX, WA, AND WI

As part of a collaborative and passionate team, you’ll have the chance to:

• Drive media coverage for buzzworthy books in prescriptive and narrative nonfiction.
• Create unforgettable moments by planning bookstore events, securing media coverage, and organizing appearances at major conferences.
• Leverage the power of social media, using TikTok and Instagram trends to engage online communities and create excitement around our titles.

• Secure trade reviews 
• Generate and coordinate media campaigns on assigned titles and contribute to publicity plans for titles across the list
• Build personal relationships with major national media (i.e. NPR, morning shows, daytime TV, cable news programs, NY Times, PW) 
• Secure major national media for frontlist nonfiction titles  
• Develop and execute long-term, strategic plans to maximize appearances in most anticipated and “best of” lists from consumer media outlets  
• Coordinate meetings with major national media throughout the year (in-person or via phone or video)  
• Generate influencer promotional ideas, especially social media events, in collaboration with marketing team

Events 

• Execute high impact author tours for key titles on the Sourcebooks and Callisto list each year
• Partner with Events Specialist/Retail Marketing on select tours 
• Arrange local launch events for non-touring authors on the Sourcebooks and Callisto list
• Monitor Edelweiss grids for virtual event opportunities for non-touring authors 
• Attend select US-based conferences as needed (1-2 per year)

Press Materials 

• Develop effective media materials including press releases, galley letters, event guides, author bios and Q&As, etc 
• Where appropriate, create special ARC packaging, tie-in items, and full media kits  
• Author Relations
• Communicate efforts, accomplishments, and execution of publicity program to authors; serve as publicity lead on assigned titles
• Work with authors to develop grassroots, localized publicity and influencer efforts upon publication
• Work with authors and events coordinator to organize local book signings, seminars, etc.

Relationship With Sales

• Communicate weekly/monthly top-level nonfiction publicity activities to sales department
• Work closely with sales managers to ensure that nonfiction programs/campaigns reach full potential
• Present publicity and marketing plans at Sales Conference

Required Skills/Education:

• 6-8+ years publicity and/or marketing experience for a book publisher.
• Proven experience in book publicity and events; excellent communication and interpersonal skills, with the ability to build and maintain strong media relationships.
• A willingness to experiment, pursue new ideas, and ways of working.
• Strong creative perspective including writing skills and visual instincts.
• Familiarity with TikTok and Instagram trends, and a keen awareness of the online audience landscape.
• Demonstrated interest in the adult non-fiction category is a plus.

If you’re passionate about nonfiction, social media savvy, and ready to make your mark at one of the most exciting publishing houses in the industry, we want to hear from you!

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, & generous paid time off.

Sourcebooks values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Sourcebooks is a fast-growing entrepreneurial company seeking impact players and difference makers. We create books that transcend categories and defy odds; with hundreds of national bestsellers and awards to show for it. We are a company of enthusiastic, book-loving employees who are dedicated to connecting books to readers in new and innovative ways. Every day, we are transforming the publishing industry with bold thinking and unprecedented results. Story by story, book by book, we have touched over 100 million lives. Join us as we strive to change 100 million more.


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