Associate Program Manager, Student Communities

Job Description

Overview: As Associate Program Manager of Student Communities, you will play a crucial role in building and nurturing a vibrant community of students from grades PK-12. Your primary responsibilities will be to ensure execution of our adoption goals by way of content creation, platform maintenance and moderation, and supporting users as they generate relevant content and experiences. To do so, you’ll work closely with the Sr. Program Manager of K12 Communities and cross-functional teams in marketing, brand, creative, and school services to ensure alignment with our long-term objectives and key results.

Responsibilities:

Community Engagement:

• Execute strategies to engage students through our community platforms.
• Deploy relevant content (articles, videos, webinars, etc.) to drive engagement and adoption.
• Respond to inquiries, feedback, and concerns promptly and empathetically.

Content Creation and Distribution:

• Collaborate with the marketing team to create content and copy relevant to student audience.
• Maintain calendar and schedule of required brand updates, product launches, and educational resources within the community.
• Leverage marketing content across all identified channels (blogs, newsletters, social media) to ensure wide-spread adoption of community platforms.

Advocacy and Relationship Building:

• Identify and nurture student advocates within the community.
• Build strong relationships with influential student community members and their respective guardians.
• Under direction of the Sr. Program Manager, maintain and report on user-generated content strategy and adoption.  
• Provide support to external partners, as directed.

Event Management:

• Maintain schedule and host virtual or in-person events (webinars, workshops, conferences) for student community members.
• Work alongside Sr. Program Manager to coordinate logistics of each event, ensuring a seamless experience for students.

Feedback Loop:

• Continuously gather insights from the community regarding brand perception, product feedback, and pain points.
• Report these insights to management on a weekly basis to sustain continuous improvement.

Metrics and Reporting:

• Respond to and inform community engagement metrics (active users, sentiment, etc.).
• Provide required reports on community health and growth.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in community management.
• Excellent communication skills (written and verbal).
• Empathy, patience, and a genuine interest in education.
• Familiarity with social media platforms, community forums, and content management systems.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position is virtual and open to residents of the 50 states …