Associate, Planning
New York - 150 E 42nd, United States
Job Description:
The Associate Media Planner is the daily focal point to the account. Associate Media Planners are expected to have daily responsibility for assigned accounts and are expected to understand our client's overall business and marketing goals. Associate Media Planners steward the tactical communications planning process and provide mid-level recommendations to the senior media team and client. You will report to a senior member on the team.
Communications Planning and Execution:
Aid in the creation of client media communication plan goals
Create media plans, flowcharts, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and reports
Contribute to our communications opportunities relevant to assigned brand/category
Write POVs and evaluate new media types / outlets
Support Communications Planning Supervisor in the collection and evaluation of syndicated consumer and media usage information
Compile reports of competitive market/media information for each brand/category
Support ACPD/CPS as a facilitating contact point for client's internal media staff and the primary contact point to client's brand staff when media issues are discussed
May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients
Client & Internal Relationships:
Manage daily client interaction
Handle expectations of clients and deliverables
Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs
Assist Supervisor in growing business opportunities within current clients
May inform client/team of new opportunities or issues
Lead, if appropriate, face-to-face client and vendor meetings
Build relationships with internal and external teams and set good example for assistant level
Qualifications
0-1 year of integrated media planning experience
Experience with the media process, media department and inter-department relationships
Present well-considered ideas and solutions
Prioritize due to changes in client goals, priorities or budgets while minimizing impact on project momentum
Relate results to client goals
Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.
Additional information
The annual salary range for this position is ($39,000- $62,962). Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
#LI-MM3 #LI-Remote #LI-Hybrid #LI-Inperson
Location:
New YorkBrand:
CaratTime Type:
Full timeContract Type:
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ApplyJob Profile
Hybrid Remote
Benefits/Perks401(k) Dental Dental Insurance Disability Insurance Equal employment opportunities Flexible paid time off Hybrid work Life Insurance Medical Medical Insurance Paid holidays Paid parental leave Paid Sick Leave Paid Time Off Remote-first company Vision Vision Insurance
Tasks- Build relationships
- Compile reports
- Create media plans
- Manage client accounts
- Research
- Support communications planning
Adrelevance Advertising Analysis Buying Client goals Client Relations Communication Communications Communications planning Marketing Media Media Planning Nielsen Online research tools @plan Planning Research Research Tools Search Teams Testing
Experience0-1 years
EducationAdvertising Business Communications Marketing Media
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