Associate Marketing Manager

Let’s talk about the team

We’re Resmed, a global leader in sleep health, dedicated to helping more than 100 million people sleep and live better. Sleep represents a core pillar of your health, and our goal is to empower each person to improve their overall sleep health. The consumer marketing team is focused on building awareness and education around sleep health while also elevating the Resmed brand directly with consumers.  Breaking through the traditional norms, the consumer marketing group develops the strategy and executes on campaigns across the entire consumer journey from awareness through advocacy. We want you feel safe and comfortable on your sleep health journey, and we are committed to ensuring you are supported at every step of your journey to better sleep. Our team is part of a larger Global Consumer marketing organization, and we partner with our digital, creative, consumer insights and brand teams to elevate the bar for marketing at Resmed.

Let’s talk about the role

The Associate Marketing Manager focusing on brand campaigns, brand strategy, and execution is responsible for shaping and executing marketing efforts that build brand awareness, drive consumer engagement, and establish a strong brand identity. This role requires a blend of strategic thinking, creativity, project management skills, and a deep understanding of consumer behavior.

• Developing clear and concise campaign briefs that outline objectives, target audience, key messages, and KPIs.
• Designing and executing integrated marketing campaigns across multiple channels (digital, traditional media, events, etc.) to reinforce brand messaging and maximize reach.
• Leading the day-to-day execution of campaigns, ensuring that all elements (creative, digital, print, etc.) are on track and meet deadlines.
• Defining key performance indicators (KPIs) to measure the success of brand campaigns (e.g., brand awareness, engagement, sentiment, reach, and conversion).
• Analyzing campaign performance using tools like Google Analytics, social media insights, and CRM data to optimize strategies and improve future campaigns.
• Conducting after-action reviews of campaigns to assess what worked, what didn’t, and how to refine future campaigns.
• Developing brand campaigns that effectively leverage social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok) for engagement, brand awareness, and advocacy.
• Understanding how to leverage paid advertising across digital channels (e.g., Facebook Ads, Google Ads) to amplify brand campaigns and reach a wider audience.
• Identifying and collaborating with influencers and brand ambassadors to increase brand reach and credibility.
• Creating content that not only builds the brand but is also optimized for search engines to attract organic traffic.

Let’s talk about you

• Bachelor's degree in business or equivalent field
• 3+ years consumer marketing experience

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package:  comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue three weeks Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. 

This role is eligible to receive an annual cash bonus payment based on company, business unit, and/or individual performance. 

Base Pay Range for this position: 

$68,000-$84,000

For remote positions located outside of the US, pay will be determined based the candidate’s geographic work location, relevant qualifications, work experience, and skills. 

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!