Associate Manager, PR, Fine Wine

Job Description

COMPANY SUMMARY:

If you have taken a moment to toast with glass of wine, celebrate with a cocktail, or unwind with a bottle of beer, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic wine, spirits and beer brands that consumers love. From Robert Mondavi Winery, to SVEDKA Vodka, to Corona Extra, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.

POSITION SUMMARY:

The Associate Manager, Public Relations – Fine Wine will support Constellation Brands’ Wine and Spirits PR & Brand Experience team and be responsible for developing and executing programs that elevate perception, increase awareness and drive strategic messaging for Constellation’s fine wine brands. Responsibilities include brand public relations and influencer marketing for our Fine Wine brands.

RESPONSIBILITIES:

• Partner with internal Brand Marketing team and agency partners to develop and implement compelling fine wine brand narratives to be executed across consumer channels.

• Collaborate with internal Brand Marketing teammates and external PR agency partners to develop and execute comprehensive Brand PR and Influencer Marketing programs that increase consumer awareness, stimulate trial, drive tourism, and drive revenue growth for priority brands within the company’s Fine Wine portfolio, as well as new product innovations. 

• Assist in developing and overseeing PR and Influencer Marketing strategies that drive awareness, tourism and consumer acquisition for winery visitor centers.

• Assist in managing PR agencies that support in building / executing Brand PR programs and delivering results on time and on budget that help drive the company’s success.

• Engage in effective media relations by building relationships with key trade, consumer and business media outlets / reporters; identify opportunities to garner positive media coverage and working with PR agencies to plan, pitch and target media outlets / reporters; prepare company spokespeople for media interviews; serve as a company spokesperson where needed; and develop press releases, talking points and media lists as needed.

• Partner with winemaking team, brand partners and agency partners to develop and execute scores & accolades strategy.

• Effectively measure and communicate the impact of Brand PR and Influencer Marketing activities on company results to key internal stakeholders.

• Ensure message consistency and alignment with Constellation’s overall communications program and strategic direction.

• Cultivate strong working relationships with cross-functional teams (e.g. Sales, Marketing, DTC, Digital, Operations, HR, Growth, Winemaking, etc.) to provide …