Associate Manager, Media Strategy

About New Engen:
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing. 

Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.

What sets us apart? Our people – humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape. 

Description:
New Engen is seeking a dynamic Associate Manager of Media Strategy to join our team. This role is ideal for someone with 3-5 years of experience in media and strategy. You will play a pivotal role in driving client media strategies by working closely with senior strategy leaders, conducting research, synthesizing insights, and helping develop comprehensive media plans. This role offers a great opportunity to build on your media strategy knowledge while contributing to the success of high-profile clients.

Responsibilities:

• Media Strategy Development: Partner with senior strategists to build comprehensive media strategies, spanning paid social, search, video, and programmatic channels, ensuring alignment with client objectives.
• Client Engagement: Serve as a client-facing point of contact, presenting strategies, insights, and recommendations clearly and confidently.
• Research & Insights: Conduct in-depth research (qualitative and quantitative) using various tools (e.g., MRI Simmons, eMarketer, SimilarWeb, Nielsen, ChatGPT, Claude) and synthesize insights to inform media plans.
• Media Planning: Develop media plans with a focus on reach, frequency, and audience segmentation, helping drive campaign effectiveness and efficiency.
• Trend Analysis: Monitor and identify emerging media consumption trends, platform changes, and audience behaviors to keep strategies ahead of the curve.
• Storytelling & Narrative Building: Craft compelling narratives around research and data to help clients understand and engage with media strategies.
• Collaboration: Work cross-functionally with media buyers, analysts, and other teams to help develop testing frameworks, ensure seamless execution of media plans and strategies, and turn results & insights into future plans.

Requirements:

• Experience: 3-5 years in digital advertising or media strategy, with hands-on experience in paid media channels such as social, search, programmatic, and video.
• Media Planning Knowledge: familiarity with media planning fundamentals, including reach and frequency, audience segmentation, and campaign optimization.
• Research Expertise: Proven experience in conducting research, analyzing data, and synthesizing insights to inform strategic decision-making.
• Technical Skills: Proficiency in media analytics tools such as Google Analytics, SEMrush, MRI-Simmons, or similar platforms. Excel and data visualization tools knowledge is a plus.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex data in a clear and engaging manner to diverse audiences, including junior staff and senior executives.
• Collaborative Mindset: Ability to work collaboratively within a cross-functional team, ensuring that research and media insights are integrated seamlessly into client strategies.
• AI Proficiency: proven track record of using AI to drive efficiencies and impact. Strong proficiency in at least one AI tool, and knowledge of potential use-cases/applications. 
• Curiosity & Growth: A proactive and curious approach to learning, with an enthusiasm for media trends, consumer behavior, and digital marketing innovations.
• Media Buying Experience: Familiarity with executing paid media campaigns or managing media buying budgets is a plus.
• Advanced Analytics & Measurement: high level understanding of marketing measurement solutions and how they support a media plan (MMM, incrementality, attribution). 
• Strategic Thinking: Ability to think critically and creatively to develop and refine media strategies that deliver business outcomes.

Benefits: 

• Remote work environment with flexible hours
• Unlimited PTO
• Comprehensive health benefits
• 401(k) with company match
• Pet care perks & insurance
• Parental leave & family support
• Learning & career development
• Employee wellness programs
• Commuter & transit benefits
• Exclusive employee discounts

Salary Range: $70,000 - $80,000 
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.




Whats Important To Us:

BE THE GOOD
We act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.

EXPERTISE
We take pride in our work, holding ourselves to a high standard of execution excellence. We continually work to expand our skills and master our craft. Our approach sets a precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.

GROWTH MINDSET
We bias towards action, starting with "what is possible?" instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren't afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.

EMPATHETIC DIRECTNESS
We provide feedback with courage, openness, and empathy- internally and externally, across departments, and at all levels. We do the right thing, even when it's hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.

ALL IN
New Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.

New Engen is headquartered in Seattle. Preference for candidates in Seattle or Denver but will consider fully remote candidates as well.