Associate Manager, Email Marketing

About Us:

Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About the Job:

As an Associate Manager, Email Marketing Operations, you will play a pivotal role in driving revenue and engagement through Rent the Runway’s Email, SMS, and Push marketing efforts. You will be responsible for executing email, push, and SMS marketing campaigns, optimizing email performance, and ensuring the smooth operation of our platform.

What You’ll Do:

• Manage end-to-end email, SMS, and push notification execution both in house and via external contractors, from setting up creative testing and audience segmentation to building, testing and deployment of all campaigns 
• Draft briefs and collaborate with cross-functional Creative + Merchandising teams to plan and implement email campaigns 
• Execute test strategies around key email components such as content, timing, audience segmentation, and frequency to drive performance of email campaigns
• Compile, track, and analyze email performance KPIs and make recommendations to campaigns based on this analysis and drive increased revenue
• Support the testing and integration of new email capabilities and tools
• Monitor email deliverability and ensure compliance with CAN-SPAM regulations and international data collection policies

About You:

• You have a bachelor's degree in marketing, communications, or related field.
• 1-2 years experience in email + SMS marketing, preferably in the retail or e-commerce industry.
• Proficiency in email marketing + SMS platforms (experience with Sailthru and Attentive a plus)
• You’re detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns simultaneously. Experience in project management software such as Asana is a …