Associate Manager, Email Marketing
Brooklyn, NY (Rent the Runway HQ)
About Us:
Rent the Runway (RTR) is transforming the way we get dressed by pioneering the worldâs first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hymanâs leadership, RTR has been named to CNBCâs âDisruptor 50â five times in ten years, and has been placed on Fast Companyâs Most Innovative Companies list multiple times, while Hyman herself has been named to the âTIME 100â most influential people in the world and as one of People magazineâs âWomen Changing the World.â
About the Job:
As an Associate Manager, Email Marketing Operations, you will play a pivotal role in driving revenue and engagement through Rent the Runwayâs Email, SMS, and Push marketing efforts. You will be responsible for executing email, push, and SMS marketing campaigns, optimizing email performance, and ensuring the smooth operation of our platform.
What Youâll Do:
- Manage end-to-end email, SMS, and push notification execution both in house and via external contractors, from setting up creative testing and audience segmentation to building, testing and deployment of all campaignsÂ
- Draft briefs and collaborate with cross-functional Creative + Merchandising teams to plan and implement email campaignsÂ
- Execute test strategies around key email components such as content, timing, audience segmentation, and frequency to drive performance of email campaigns
- Compile, track, and analyze email performance KPIs and make recommendations to campaigns based on this analysis and drive increased revenue
- Support the testing and integration of new email capabilities and tools
- Monitor email deliverability and ensure compliance with CAN-SPAM regulations and international data collection policies
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About You:
- You have a bachelor's degree in marketing, communications, or related field.
- 1-2 years experience in email + SMS marketing, preferably in the retail or e-commerce industry.
- Proficiency in email marketing + SMS platforms (experience with Sailthru and Attentive a plus)
- Youâre detail-oriented with strong organizational âŚ
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Employee Discounts Paid parental leave Paid sabbatical Paid Time Off
Tasks- Collaborate with cross functional teams
Data analysis Email Marketing Project Management SMS Marketing
Experience1-2 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9