Associate Director, US Marketing - Hematology

At Genmab, we’re committed to building extra[not]ordinary futures together, by developing antibody products and pioneering, knock-your-socks-off therapies that change the lives of patients and the future of cancer treatment and serious diseases. From our people who are caring, candid, and impact-driven to our business, which is innovative and rooted in science, we believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.

The Role
The Associate Director, US Marketing, Hematology will develop and implement brand strategies and execution for Genmab’s first asset in hematology, EPKINLY. This critical role will report directly to the Director of EPKINLY HCP Marketing and be expected to work closely within the US Marketing Team; with EPKINLY cross-functional teams; and EPKINLY Alliance collaboration partners. Success in this role will require strong leadership, realizing strategic and tactical synergies, indication leadership, and pan-indication brand activities. Overall, he/she will be an important leader on the brand team, driving strong alignment and partnership with cross-functional and Alliance collaboration partners. 

Success in this role will require strategic thinking, strong leadership skills, a collaborative mindset, oncology/hematology (w/ recent launch) experience (highly preferred), and a proven record of accomplishment operating in an emerging/developing organization.

Responsibilities

• Develop and shape key strategies, pull-through prioritized tactics, and live into the overall brand vision set by Genmab organizational leadership
• Seamlessly integrate promotional strategies into the overall product brand plan
• Develop and manage detailed tactical plans and develop related content to drive brand and launch readiness goals
• Partner effectively across Brand and Digital Marketing, within Genmab and across Alliance collaboration, to implement brand campaigns, positioning, and messaging across all brand collateral, including promotion for new indications
• Effectively translate primary & secondary data into insight-driven decision-making and actionable strategies and tactics to establish and sustain a competitive marketplace advantage
• Work productively to lead through external agency partners, key internal stakeholders, cross-functional groups within the Genmab organization, as well as Alliance collaboration to drive performance results
• Salesforce Collaboration: Partner with sales leadership and develop clear strategic and executional direction for the sales force. 
• Manage project timelines, budgets, and all key deliverables aligned to brand goals

Requirements

• A minimum of a bachelor’s degree is required; an MBA is preferred.
• 5+ years of professional relevant experience required, including US in-line marketing experience
• People management experience is highly preferred
• Oncology/hematology marketing experience highly preferred. Accelerated approval experience highly preferred
• Prior joint venture/ co-promote / co-marketing …