Associate Director of Voluntary Benefits/Supplemental Health Marketing

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Location: We support US flexible working arrangements in the contiguous 48 states.  

At Sun Life, we look for optimistic people who want to make life brighter for our Clients. We understand the value of diverse cultures, perspectives, and identities, and want you to bring your full and authentic self to work. Every day, you’ll be empowered and challenged by working with dynamic colleagues to find new and innovative ways to make Sun Life the best benefits company in America. 

The opportunity: 

Our product marketing team has an opening for a creative, curious, and motivated Associate Director of Voluntary Benefits/Supplemental Health Marketing who will promote the value of our accident, critical illness, cancer, and hospital indemnity products.

How you will contribute: 

• Strategize and deliver integrated marketing programs and campaigns that position Sun Life Voluntary as the go-to offering for prospective and existing brokers and Clients.

• Execute from ideation and socialization stages through delivery. This includes writing content and partnering with our design, social, and compliance peers.

• Engage with lead generation efforts via digital marketing channels, including email, social, web.

• Collaborate with distribution, product, marketing, and claims leaders to ensure engaging, targeted, accurate content and positioning across messaging vehicles.

• Position product benefits and the Client/claimant experience effectively, understanding that both present intriguing messages to the market.

• Influence optimal stakeholder experience through education and outreach. This includes employee benefits education to support successful enrollments.

• Maintain and develop key marketing tools/assets to ensure a current inventory for distribution.

• Develop and track objective and key results (OKRs).

• Report directly to Group Benefits Product Marketing Director to maintain a line of sight to Group Benefits marketing initiatives and Sun Life value story, while regularly partnering with AVP, Voluntary Benefits; AVP, Voluntary Solutions (Distribution); Director of Supplemental Health Claims Strategy, among others to …