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Associate Director of Voluntary Benefits/Supplemental Health Marketing - U.S. Employees (Remote)

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Location: We support US flexible working arrangements in the contiguous 48 states.  

At Sun Life, we look for optimistic people who want to make life brighter for our Clients. We understand the value of diverse cultures, perspectives, and identities, and want you to bring your full and authentic self to work. Every day, you’ll be empowered and challenged by working with dynamic colleagues to find new and innovative ways to make Sun Life the best benefits company in America. 

The opportunity: 

Our product marketing team has an opening for a creative, curious, and motivated Associate Director of Voluntary Benefits/Supplemental Health Marketing who will promote the value of our accident, critical illness, cancer, and hospital indemnity products.

How you will contribute: 

  • Strategize and deliver integrated marketing programs and campaigns that position Sun Life Voluntary as the go-to offering for prospective and existing brokers and Clients.

  • Execute from ideation and socialization stages through delivery. This includes writing content and partnering with our design, social, and compliance peers.

  • Engage with lead generation efforts via digital marketing channels, including email, social, web.

  • Collaborate with distribution, product, marketing, and claims leaders to ensure engaging, targeted, accurate content and positioning across messaging vehicles.

  • Position product benefits and the Client/claimant experience effectively, understanding that both present intriguing messages to the market.

  • Influence optimal stakeholder experience through education and outreach. This includes employee benefits education to support successful enrollments.

  • Maintain and develop key marketing tools/assets to ensure a current inventory for distribution.

  • Develop and track objective and key results (OKRs).

  • Report directly to Group Benefits Product Marketing Director to maintain a line of sight to Group Benefits marketing initiatives and Sun Life value story, while regularly partnering with AVP, Voluntary Benefits; AVP, Voluntary Solutions (Distribution); Director of Supplemental Health Claims Strategy, among others to deeply understand Voluntary Benefits overarching strategy and inform Voluntary Benefits marketing messaging.

What you will bring with you: 

  • Ability to work with a diverse group of people.

  • 5-7 years of experience in benefits marketing, preferably with voluntary/supplemental or health products.

  • Bachelors’ degree preferred or an additional 5 years’ experience.

  • Experience working in a fast-paced environment with several ongoing deliverables.

  • Familiarity with program tools like Wrike is a plus.

  • Excellent content development, digital marketing, and analytics skills.

  • Excellent written communication and presentation skills.

  • Able to think strategically, prioritize effectively, pay attention to detail, confidently share ideas, problem solve, ask questions.

  • Able to partner effectively with stakeholders and lead by influence to adopt messaging, tools, and timelines.

  • A willingness to learn and discuss product and industry trends.

  • Able to lead and manage multiple projects and timelines, have strong organization and project management skills.

  • Able to adapt to changing circumstances and shifting priorities in our fast-paced environment.

  • Solid proficiency using MS Office (Word, Excel and PowerPoint) and Adobe PDF.

  • CRM experience is a plus.

Do you see yourself in this role even if you haven’t checked all the boxes above? We welcome all talented candidates and are committed to a culture that represents diversity in all forms. If you think you might thrive in this setting, we would love to hear from you. 

  

Not ready to apply yet but want to stay in touch? Join our talent community to stay connected until the time is right for you! 

Life is brighter when you work at Sun Life 

  • Excellent benefits and wellness programs to support the three pillars of your well-being – mental, physical, and financial – including generous vacation and sick time, market-leading paid family, parental and adoption leave, a partially-paid sabbatical program, medical plans, company paid life and AD&D insurance as well as disability programs and more. 

  • Retirement and Stock Purchase programs to help build and enhance your future financial security including a 401(k) plan with an employer-paid match as well as an employer-funded retirement account.

  • A flexible work environment with a friendly, caring, collaborative and inclusive culture.  

  • Great Place to Work® Certified in Canada and the U.S.  

  • Named as a “Top 10” employer by the Boston Globe's “Top Places to Work” two years running. 

  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 

  

If you are a California resident, the salary range for this position is: 

  • Southern region: $114,200 - $171,300 annually    

  • Central region: $120,400 - $180,600 annually    

  • Northern region: $128,700 - $193,100 annually   

If you are a Colorado resident, the salary range for this position is $109,000 - $163,500 annually.   

If you are a New York resident, the salary range for this position is $128,700 - $193,100 annually.  

If you are Washington resident, the salary range for this position is $120,400 - $180,600 annually.  

We consider various factors in determining actual pay including your skills, qualifications, and experience.  In addition to salary, this position is eligible for incentive awards based on individual and business performance as well as a broad range of competitive benefits. 

Sun Life Financial is a leading provider of group insurance benefits in the U.S., helping people protect what they love about their lives. More than just a name, Sun Life symbolizes our brand promise of making life brighter -for our customers, partners, and communities. Join our talented, diverse workforce and launch a rewarding career. Visit us at www.sunlife.com/us to learn more. 

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.  

#LI-remote   

Our Affirmative Action Program affirms our commitment to make reasonable accommodation to the known physical or mental limitation of otherwise-qualified individuals with disabilities or special disabled veterans, unless the accommodation would impose an undue hardship on the operation of our business. Please email recruitingUS@sunlife.com to request an accommodation.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

For applicants residing in California, please read our employee California Privacy Policy and Notice.

Job Category:

Marketing

Posting End Date:

30/05/2024

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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Job Profile

Regions

North America

Countries

United States

Benefits/Perks

Company Paid Life and AD&D Insurance Excellent benefits and wellness programs Flexible work environment Generous vacation and sick time Medical plans Partially-paid sabbatical program

Skills

Analytics Communication Compliance Content development Digital Marketing Marketing MS Office

Tasks
  • Collaborate with various teams
  • Develop and track OKRs
  • Engage in lead generation efforts
  • Maintain marketing tools/assets
  • Position product benefits effectively
  • Strategize and deliver marketing programs
Experience

5-7 years

Education

Bachelor's

Timezones

America/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9