Associate Director of Payer Strategy and Marketing

Company Description

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team:

• Competitive compensation for your work
• Generous time off policy
• Summer Fridays
• Opportunity to broaden your horizons by attending popular conferences
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Job Description

The Associate Director of Payer Strategy and Marketing will develop and inform US market access strategies and tactics to support the successful launch and market evolution of a Sobi North America Immunology product. The Associate Director will lead the execution of key pre-launch & post-launch tactical initiatives related to US access stakeholders. This newly created role will report to the Director, Payer Strategy and Marketing.

This role will focus on collaborating with brand marketing team(s) and agency partners to develop tools and resources that support targeted customer segments (e.g., health plans, Medicare, Medicaid, federal, pharmacy, hospital, community practices, Group Purchasing Organizations, etc.). The role will also focus on building and executing innovative Pull Through tools and strategies to maximize product coverage opportunities.  Additionally, this role will work closely with internal communications, pricing, policy, legal, health economics outcomes research, and Payer Accounts Teams and Reimbursement teams to ensure the successful implementation of key initiatives.

This is a remote position - candidates located on the US EAST COAST are preferred.

Primary Responsibilities:

• Work closely with Sobi’s internal functions (Insight and Analytics, communications, medical affairs, brand marketing, Account Team and Field Reimbursement, etc.) and external agency partners to develop customer-specific strategies and execute them as appropriate to achieve access for patients and achieve business growth.
• Develop comprehensive payer/market access strategies in alignment with the brand strategy.
• Provide input into developing and executing launch initiatives, channel-specific strategies, and branded promotional initiatives.
• Work cross-functionally within our Company, including Payer Teams, Field Reimbursement Team, Insight and Analytics, Health Economics and Outcomes Research, Compliance, Legal, and others to understand and build a value proposition for a rare disease medicine(s) that allows for access and reimbursement.
• Develop market access pull-through messages and resources to support field sales execution with HCPs
• Prepare and deliver comprehensive presentations to cross-functional partners and internal leadership on launch planning and status of key initiatives
• Direct vendors and develop compelling and differentiated resources and customer education materials to communicate the payer value proposition and facilitate payer access for assigned product(s)
• Effectively manages agency relationships ensuring promotional programs are delivered on time and within budget
• Performs all company business by regulations and company policies and procedures

Qualifications

Education Minimum Requirements:

• Required: Bachelor's degree (BA/BS)
• Preferred: Master's degree (MBA)

Required Experience and Skills:

• Minimum of (5) years combined experience in Pharmaceutical Marketing, Market Access Marketing, Market Access Strategy, Consulting, Managed Care, or Sales
• Understanding of the US market access landscape and role of key access stakeholders (e.g., payers, distributors, group purchasing organizations (GPOs), integrated delivery networks (IDNs), etc)
• Understanding of the legal/regulatory environment for pharmaceuticals/biopharmaceuticals
• Thorough understanding of pharmaceutical customer and industry marketing practices and trends
• Demonstrated strategic thinking, problem-solving, analytical, critical thinking, and planning skills.
• Proactive nature and ability to manage change, anticipate risks, and design controls or mitigation
• Excellent leadership and communication skills (written & verbal).
• Proficient at engaging diverse departments and roles and effectively engaging senior management.
• Strong judgment, prioritization, and decision-making skills, with an understanding of the broader context of corporate strategies
• Comfort and confidence in working with diverse teams and backgrounds; routinely demonstrate inclusive behaviors; actively seeks out diverse perspectives and experiences
• Demonstrated understanding of healthcare trends and policy issues around pharmacy and medical benefits and their potential impact on the company's business opportunities.
• Able to accommodate up to 20% Travel

Preferred Experience and Skills:

• Experience developing and implementing a brand marketing or access marketing strategy
• Managed care/payer marketing experience preferred
• Understanding of US product pricing and contracting concepts
• Have taken assets through pharmaceutical manufacturer internal review (e.g., Medical, Legal, and Regulatory review) processes
• Access customer-facing experience preferred, but not required
• Experience launching and/or leading medical benefit drug(s)

The base salary pay range for this role is $144,000-$195,000 annually. Actual pay for this position will take into account factors such as experience and location. In addition to a base salary, this position is also eligible for a competitive 401k match, short and long-term incentives, medical, dental, vision, STD/LTD and life insurance benefits, in addition to other health and wellness programs and offerings. 

Additional Information

All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us?

We are a global company with over 1,700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

An Equal Opportunity Employer

Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.

Sobi is an affirmative action and equal opportunity employer. Disabled/Veterans. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to irina.conc@sobi.com

COVID-19 Policy

For the safety of our employees and all individuals with whom we interact professionally, Sobi North America requires all new hires in the U.S. to be fully vaccinated for COVID-19 with proof of vaccination status. We will consider requests for reasonable medical or religious accommodations, as well as any state-specific exemptions, as required by applicable law.