Associate Director, Mobile App Marketing

Job Description:

We're looking for an Associate Director, Mobile App Marketing to develop the best strategies and management of Mobile and App-based performance marketing accounts. Reporting to the Director of Mobile App, you will provide leadership across the business and partner with other channels and teams to provide an integrated response to mobile and app marketing goals. We are looking for someone with hands-on experience scaling mobile app growth. We ask that you have expertise running multi-channel app campaigns with analytical rigor, ability to connect goals to results and curiosity to pursue client growth.

You Will:

• Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP/Director of Mobile App and the Performance Marketing Teams.
• Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the Shift mobile app to boost installs, users, and revenue.
• Use fluency and expertise in implementation of all aspects of multi-channel marketing including SEM, Apple App Store, and paid advertising through mobile networks, influencer campaigns, AdWords, YouTube, Instagram, Facebook, and other platforms, using audience and device targeting, remarketing, conversion tracking, display, and other tactics.
• Measure campaign success, providing performance analysis on all mobile marketing campaigns, iterating to optimize performance and results based on data and insights
• Engage with clients' business by gaining an understanding of their goals, industry dynamics, and the external economic landscape. Additionally, takes the time to learn about their business model, current performance, and what defines success for them.

You Have:

• 4+ years of experience with portion of time dedicated to managing Mobile App performance marketing campaigns
• Experience delivering customer acquisition growth and optimization across all main mobile app metrics
• Knowledge of Mobile App space, performance marketing, market development and trends
• Experience with how Mobile App intersects across channel teams - Paid Search / SEM, Display Media, Paid Social, SEO, Affiliate, Social and Attribution
• Hands-on experience leading app analytic tools like Google Analytics, Adjust, Localytics, SensorTower or others
• Broad range of experience managing across industries and direct response/branded campaigns

Additional Information:

• Work remotely from home or from one of our many offices within the continental US
• Flexible Vacation Policy
• 19 paid holidays
• Generous Medical, Dental and Vision Coverage
• 401k with company match
• Career development and learning opportunities
• Inclusive work culture and focus on DEI

The anticipated salary range for this position $68,000-$110,400 Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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