Associate Director, Marketing Comms/Channels

Job Description

About Content Excellence Hub and Human Health Data, Digital and Analytics

The Content Excellence Hub is within the Human Health Digital, Data & Analytics organization.  The overall organization mission of Human Health Digital, Data & Analytics is to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage, using data-driven insights. We strive to drive innovation, growth and productivity enabled by digital and data. Our role is to work with colleagues across the world with the goal of doubling the speed, impact, and efficiency of our customer engagement over the next three years.

The Role

This role in Global Branding and Content Development will be focused on a vaccine, but responsibilities may also include other brands and therapeutic categories.  Day-to-day responsibilities focus on brand building, creative development, communication strategies, and leading the development of core digital content (promotional and medical ed) for Health Care Providers and Health Care Consumers aligned with the commercial strategy and desired customer experience for key global brands.

Additional key responsibilities will include:

• Leading the development, planning, and execution of core content for global markets

• Advancing digital content capabilities and innovative approaches to promotional and medical education content by identifying new opportunities, seeking input from key stakeholders, and operationalizing the ideas

• Driving measurement and improvement of the effectiveness of promotional and medical education content and resources/programs

• Partnering with and managing agency partner relationships to achieve optimal outcomes in the development of promotional content for Health Care Providers and Health Care Consumers. Responsible for day-to-day agency management, leading discussions, providing ways of working feedback and supporting any changes needed, providing consolidated direction, sharing Promotion Review Team best practices, ensuring scopes of work align with brand strategy and needs, updating on Human Health Digital, Data & Analytics priorities, etc.

• Collaborating with multiple teams including Global Marketing/US Marketing, Promotion Review Team, Global Market Research, Global Marketing Operations, Learning & Development and Key Countries/Human Health Insights, and integrating insights from each of these teams

• Managing appropriate budgets and PO processes

The candidate will ensure all activities are in full compliance with appropriate regulations and company policies.

Position Qualifications:

Education Minimum Requirement:  

• Bachelor’s Degree required. Advanced degree preferred.

Required Experience and Skills**: 

• Demonstrated experience in digital marketing execution, digital media planning and customer analytics

• Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions

• Consistent demonstration of leadership mindset and behaviors, including, Win as One Team, Focus on What Matters, Act with Urgency, Experiment/Learn/Adapt, Embrace Diversity & Inclusion, Speak Up & Be Open-Minded

• Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development

• Ability to translate complex scientific principles into simple and impactful consumer communications

• Strong knowledge of marketing principles, such as L3 Next

• Prior success leading cross-functional teams

• Agency/vendor management skills

• Strong project management and interpersonal skills

Preferred Experience and Skills:

• Therapeutic knowledge of vaccines, or other therapeutic areas that require complex scientific understanding

• Product/New Indication/Market event launch knowledge

• Health Care Consumers content development/promotion

• Demonstrated leadership skills working with key marketing stakeholders, and country contacts

• Creative thinking / problem-solving skills / story-telling expertise

• Ability to communicate proactively and effectively

• Self-motivated; hands-on approach to work

• Practical knowledge of agile methodology and frameworks working within global cross-functional teams

• Strong strategic thinking

• Using analytics to measure and optimize digital initiatives/campaigns

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US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace.  All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected US salary range:

Available benefits include bonus eligibility, long term incentive if applicable, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. A summary of benefits is listed here.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

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