Associate Director, Marketing Comms/Chan

Job Description

About HH Data, Digital and Analytics

The Customer Experience and Marketing Excellence (CEME) organization was launched in early 2021 and recently joined together as the larger HH Data, Digital & Analytics Organization with a mission to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage, using data-driven insights. We strive to drive innovation, growth and productivity enabled by digital and data. Our role is to work with colleagues across the world with the goal of doubling the speed, impact, and efficiency of our customer engagement over the next three years.

The HH Data, Digital & Analytics organization consists of people with diverse backgrounds and skillsets. We have leaders who have gained extensive experience inside our Company, and from other large organizations and startups. We have people with deep experience in modern marketing and strategy, along with specialist capabilities. Examples include agile and change leadership, automation and marketing technology, commercial excellence, content creation, customer experience and omnichannel marketing including social media.

The Role

This role in Global Branding and Content Development will be focused on HPV, but responsibilities may also include other therapeutic categories. Day-to-day responsibilities include: brand building, creative development, communication strategies, and leading the development of core digital content (promotional and medical ed) aligned with the commercial strategy and desired customer experience for key global brands.

Additional key responsibilities will include:

• Advancing digital content capabilities and innovative approaches to promotional and medical education content by identifying new opportunities, seeking input from key stakeholders, and operationalizing the ideas

• Leading the development, planning, and execution of modular and omnichannel content for global markets

• Driving measurement and improvement of the effectiveness of promotional and medical education content and resources/programs

• Collaborating with Global Medical Affairs on medical education content development to ensure integrated and consistent educational information to customers

• Partnering with and managing agency partner relationships to achieve optimal outcomes. Responsible for day-to-day agency management, leading discussions, providing ways of working feedback and supporting any changes needed, providing consolidated direction, sharing PRT best practices, ensuring scopes of work align with brand strategy and needs, updating on HH Digital, Data & Analytics priorities, etc.

• Partnering and managing creative agency development of promotional and medical education content and resources for peer-to-peer use by Scientific Leaders and speakers, and promotion to other Healthcare Professionals (HCPs), and Healthcare Consumers (HCCs) (where applicable)

• Integrating learnings from scientific leader (SL) engagements and …