Associate Director, Content & Channel Strategy

Praytell is a creative communications agency powered by teams with strategic minds and spirited hearts. We craft timely, integrated campaigns that make headlines across social, earned, digital, and beyond. After a decade of delivering award-winning work, we know one thing for certain - we’re just getting started!

As Associate Director, Content & Channel Strategy, you will:

• Develop and execute content plans and innovative channel strategies that leverage consumer insights, social trends, audience behaviors and platform performance data to maximize engagement across key channels (TikTok, Instagram, X, Facebook, Twitch, Discord, etc.), collaborating with creators, influencers and community members to bring these strategies to life (aka, act like a content creator who knows how to work the system).
• Identify consumer insights and translate them into breakthrough creative ideas for social and digital media, ensuring these insights drive earned and owned storytelling.
• Lead the social briefing process, developing data-driven briefs that inspire creativity and align with strategic objectives while reviewing creative outputs to ensure they meet best practices and current trends.
• Partner with strategy and creative leads to develop and present POVs on social media trends and opportunities while leading the creation of playbooks for social-first executions.
• Collaborate closely with analytics teams to interpret performance data, build insight-driven reports and provide actionable strategies that inform content creation and optimization.
• Monitor social media for engagement opportunities and trends, advising on real-time brand activations while ensuring content calendars align with platform updates and consumer insights.
• Work with account teams, strategists and data experts to align content strategy with brand goals and ensure monthly content calendars meet KPIs and drive brand objectives.
• Stay up to date on social platform updates, tests and new opportunities, leading team education on emerging trends and driving innovative actionable social strategies.
• This role sits on a lean but mighty team, giving you the opportunity to lead and shape the future of this function in partnership with our creative and strategy teams but will still require you to be hands-on in the work.

Requirements

Experience you have:

• 6-8 years of social media experience, focused on content and channel strategy ideally in digital/social agencies or in-house studios. Expertise in short-form video, creator collaborations and platform-specific strategies with a proven track record of leading content plans that effectively integrate consumer insights, performance data and social trends. Must love or have client experience in sports.
• Demonstrated expertise in developing innovative campaigns that leverage emerging formats, influencer collaborations and user-generated content (UGC), with a focus on maximizing engagement across key platforms such as TikTok, Instagram, X, Facebook, Twitch, Discord and more.
• Strong understanding and passion for emerging online community behaviors, with knowledge of messaging platforms such as WhatsApp, Twitch and Discord and their role in engaging and activating consumers.
• Deep knowledge of creator and influencer strategy, with experience integrating influencer partnerships into broader digital and social ecosystems to drive impactful earned and owned storytelling.
• Proven ability to collaborate closely with analytics teams, using performance data to inform actionable strategies that optimize content and deliver on KPIs.
• Experience leading and contributing to social briefing processes, developing data-driven briefs and ensuring creative outputs align with strategic objectives and platform best practices.

Equally important, you are:

• Ambitious & entrepreneurial
• Flexible & adaptable
• Meticulous & organized
• Creative thinker & problem solver
• Inquisitive & eager to learn
• Collaborative & team-oriented
• Honest & ethical
• Committed to diversity, equity, inclusion & belonging

Benefits

• Salary Range: $115,000 - $145,000 (Compensation may vary based on factors such as experience, expertise, skills, and abilities.)
• Comprehensive health insurance with very low premium options
• Employee stock ownership plan, earning shares in Project Worldwide, our parent company, for every year of service
• Traditional and Roth 401(k) options with annual employer contributions based on company performance
• Four-day workweek (we expect all employees to hit 40 hours by Friday)
• Flexible time off, including over a dozen company holidays and mental health days
• Remote work within the US (with offices and physical hubs that you can access in LA, SF, Austin, Chicago, and NYC)
• Employee assistance program offering mental health resources, family and relationship support, career resources, legal and financial services, discounts, and more
• Paid parental leave and fertility support programs
• Training and team-building programs and activities
• Camp Praytell, our annual company offsite (eligibility based on employee start date)
• Access to our wonderful employee resource groups
• And more!

Interview Process

• Submit Application
• Phone Screen (30 minutes)
• Team Interview (30 minutes - 1 hour)
• Final Interview with Leadership (30-45 minutes)
• Skills Test (TBD)
• Offer
• Target Start Date: January

Equal Opportunity Employer

We are an equal opportunity employer and welcome everyone to our company without discrimination. All qualified applicants will be considered in accordance with federal law requirements, and because it's the right thing to do. We adhere to applicable state and local laws governing non-discrimination in employment at all our locations, and we strictly prohibit any form of workplace harassment based on any protected class.