Associate Director, Consumer Marketing

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, a diverse pipeline of early- to late-stage assets, and in-house advanced technology capabilities, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.

Job Overview

We are currently seeking a motivated, highly collaborative, patient-centric, and talented marketer for the role of Associate Director, Consumer Marketing.

This role will work with members of the commercial team within an alliance partnership to drive the success of ORGOVYX. This role will be responsible for driving impactful execution of the consumer/patient campaign, messaging, and leading the development of key patient resources that will grow patient brand awareness, drive patient requests for ORGOVYX, and provide patient education for starting and staying on treatment.

This is a remote position with periodic travel required for collaboration with key partners. This role will report to the Senior Director, Omnichannel and Consumer Marketing.

Job Duties and Responsibilities

• Patient Activation: Lead the development and execution of consumer/patient campaign for ORGOVYX. Responsible for core assets, including online video content and point-of-care materials, to drive strong patient engagement.
• Messaging Strategy: Translate brand strategy into patient-friendly content across key touchpoints throughout the patient journey.
• Patient Education: Lead the execution and rollout of patient materials for HCP offices, nurses, specialty pharmacies and in-office dispensing pharmacies
• Patient Ambassador Program: Manage the ORGOVYX Patient Ambassador Program and content featuring patient stories.
• Cross-Function Collaboration: Cultivate strong relationships and drive collaboration with all cross functional partners including Omnichannel, Patient Services, Market Access Marketing, HCP Marketing, Sales Training, Sales, Regulatory, Legal, Medical, Analytics, Operations, and Market Research.
• Omnichannel Partnership: Works closely with the Omnichannel Marketer to ensure the pull-through of digital and social channels.
• Insights and Data Utilization: Partner with analytics and market research to understand patient and market insights, optimize marketing tactics, and monitor performance against key metrics.
• Agency Management: Manage relationships with agencies to produce deliverables on strategy, within timelines, on budget, and with measurable outcomes.
• Compliance and Regulation: Ensure all marketing activities comply …