Associate Director, Analytics-Remote

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. 

Job Description

WE WELCOME REMOTE CANDIDATES RESIDING IN THE US.

As the Associate Director, Analytics you will lead the development of data-driven solutions for clients – including report automation and analysis – with the objective of optimizing the performance of media plans. The Associate Director will manage data and insight delivery processes, inspire creativity, and ensure all around team success. 

You will be execution-focused and manage data challenges in all phases of media performance. You can manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that uses automation.

You will have a natural curiously, going beyond reporting to peel away the layers of data to suggest constructive tests, advanced analytics engagements, consumer deep dives, and competitive opportunities that help improve business performance on a regular basis. You will report to the SVP, Analytics

Qualifications

• You will implement overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design
• You will understand core client challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities   
• You will work with internal and client teams to identify needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance
• You will guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance
• You will improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that important partners will use to make informed decisions
• You will ensure understanding between daily analytics support and approved measurement frameworks
• You will prepare and deliver executive-level presentations for internal and external audience
• You will participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies
• You will have 6+ years relevant Media or Analytics experience in an agency environment
• You will have Bachelor’s Degree is required, preferably in a quantitative field (statistics, economics) or with relevant coursework
• You will understand digital planning and buying, with a focus on standard media metrics
• You will have experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.)
• You will demonstrate understanding of digital tagging, tracking, QA, and maintenance
• You will have knowledge of Google Analytics/Omniture
• You will have knowledge of Datorama, Tableau, Google Data Studio, or similar dashboard products
• You will have knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation

#LI-MS3

#LI-Remote

Additional Information

The anticipated base salary range for this position is $94,000-$152,375. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company’s incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.