Associate Director (Acquisition)

🌟 Allow us to introduce ourselves

CSGORoll, a gamified skins platform, is the market leader in the industry with over 1 million active users. Currently serving North America and Europe, this platform aims to expand to non-English markets as well, bringing a unique gamified experience to users around the world. First launched in 2016, CSGORoll went through a rocket ship growth since the announcement of the CS2 game. The revenue has soared to new heights, surpassing our current headcount. Up until now, we have been relying on intuition alone, without data. Shocking, right? Now, it's time to take things up a notch. Picture this: improved operational procedures, visionary senior leadership, venturing into new non-English speaking markets, cutting-edge product development, turbocharged SEO, and eye-catching paid ads. We welcome you, a skilled professional to bring your skills to the table and bring the company into a whole new league with us!

🚀 Your mission as an Associate Director (Acquisition)!

You will spearhead innovative and data-driven marketing strategies to drive user acquisition and growth on a global scale. You will leverage your expertise in digital marketing, analytics, and team leadership to enhance our market presence, optimize our campaigns, and expand our user base, ensuring CSGORoll remains a leading platform in the gamified skins industry.

What you’ll be doing:

• Develop and execute comprehensive acquisition marketing strategies to drive user growth and engagement on the CSGORoll platform.

• Identify and prioritize key markets and user segments to target, ensuring a tailored approach for each region.

• Design, implement, and manage multi-channel marketing campaigns, including PPC, SEO, social media, influencer partnerships, email marketing, and affiliate programs.

• Monitor and analyze campaign performance metrics, adjusting strategies as needed to optimize ROI and user acquisition costs.

• Allocate and manage the acquisition marketing budget effectively, ensuring maximum efficiency and impact of spend.

• Track and report on budget utilization and campaign ROI to senior leadership.

• Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) for all acquisition marketing efforts.

• Conduct A/B testing and other experiments to continuously improve campaign performance and user acquisition strategies.

• Coordinate with cross-functional teams, including product, engineering, and customer support, to ensure alignment on growth objectives and initiatives.

• Conduct regular market research to understand user needs, preferences, and behaviors.

• Identify and establish strategic partnerships with influencers, content creators, and other relevant entities to expand CSGORoll’s reach and visibility.

• Collaborate with external agencies and vendors to enhance marketing capabilities and drive campaign success.

• Ensure all marketing activities are aligned with CSGORoll’s brand values and messaging, maintaining a consistent and engaging brand presence across all channels.

• Develop and oversee creative assets, ensuring they resonate with the target audience and drive engagement.

Requirements

You will thrive in this role if you have:

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 7-10 years of experience in digital marketing, with a focus on user acquisition and growth strategies.
• Proven track record of success in a similar role within the gaming or tech industry.
• Deep understanding of digital marketing channels, tools, and best practices.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Excellent leadership and team management skills, with a demonstrated ability to build and develop high-performing teams.
• Outstanding communication and interpersonal skills, capable of effectively collaborating with cross-functional teams and external partners.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Familiarity with A/B testing, conversion rate optimization, and other performance marketing techniques.
• Passion for gaming and a solid understanding of the gaming community and ecosystem, particularly within the context of skins trading and gamified platforms.
• Up-to-date with the latest trends and best practices in digital marketing and user acquisition.
• Highly motivated and results-oriented, with a proactive approach to problem-solving.
• Creative thinker with the ability to develop innovative marketing strategies and campaigns.
• Adaptable and flexible, able to thrive in a fast-paced and dynamic environment.

The benefit list — or what’s in it for you:

• You’ll grow as a business leader - This is a key role for us, providing a unique opportunity for a very broad learning curve and getting to know every aspect of a fast-growing gaming organization — and eventually being able to grow into a wide set of roles. You’ll be able to influence the strategic direction and move the needle in nearly every aspect of the business while using and honing a very wide set of skills. For any additional educational needs, we’ll set you up with a learning and development budget.
• A focus on flexibility and balance - We are firm believers in focusing on outcomes over controlling the process — and our remote-first approach to work proves it! We want you to be able to do your best work without worrying about things like equipment, so we’ll set you up with a work-from-home budget so you can arrange your space to best serve your needs. This is a role that requires a lot of mental resources and resilience, so we want to mention that our employees have access to Spill, an employee mental health platform.
• You get to work with a brilliant team in a fast-growing environment - We’re an innovative and fast-growing company building some amazing products in our diverse portfolio, with endless opportunities for wins big and small — and every year we organize a big offsite to celebrate them.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm. CSGORoll is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.