Associate, Digital Banking Products - Hybrid

The Digital Products Associate is responsible for

• the development and implementation of effective strategies and tactics to enhance the value proposition of our digital products.
• assessing the competitive landscape, keeping a pulse on industry trends and market demand with a focus on the digital industry, competition, and consumer trends.
• keeping abreast of competitive developments in the Digital Money Movement space and using this information when working with other members of the product development team to weigh in on product roadmap decisions.
• tracking and managing all aspects of the product roadmap with input from other team members.
• identifying and assessing opportunities for the product roadmap, based on customer feedback and marketing data.

Job Description

• Will research, develop, and implement competitive pricing programs and/or banking products and services for various lines of business to appropriately price based on risk, deposit, or credit goals while maintaining profitability.
• Continuously monitors the market and competitor strategies to ensure pricing is in line to provide consumers and/or clients with a fair price while maintaining market share and/or deposit levels.
• Plans, directs, and facilitates all phases of the pricing strategy changes from inception through introduction into the marketplace. Ensures products meet regulatory and industry standards.

Job Function

• Researches, develops, and implements competitive banking products and services for the consumer, small business, and corporate markets to maximize profits.
• Translates technological advances and consumer needs into usable and marketable products.
• Plans, directs, and facilitates all phases of the product life cycle, from inception through introduction into the marketplace.
• Ensures products meet regulatory and industry standards.

Essential Functions/Responsibility Statements:

• Develops subject matter expertise in all aspects of the functionality of assigned digital platforms.
• Drives customer adoption and utilization of the platform and develops a market perspective to inform competitive analysis.
• Identifies, mitigates, and monitors consumer needs.
• Reviews / improves digital channels (mobile banking and online banking), customer experience, and customer complaints to ensure any issues are discovered and resolved.
• Investigates customer behavior relative to digital platforms through online and offline customer surveys and research.
• Manages the analysis of data from customer feedback and synthesizes it into actionable insights that drive measurable differences in customer engagement.
• Scopes and leads projects with card partners that move from discovery research to synthesis, ideation, design, and testing of new card product concepts.
• Keeps apprised of changes in legislation and regulations including statutory requirements …