Associate Creative Director, Art (Social)

Praytell is a creative communications agency powered by teams with strategic minds and spirited hearts. We craft timely, integrated campaigns that make headlines across social, earned, digital, and beyond. After a decade of delivering award-winning work, we know one thing for certain - we’re just getting started!

As an Associate Creative Director, Art (Social) you will be:

• Leading social-first creative strategies that drive brand storytelling across platforms such as TikTok, Instagram, and YouTube Shorts, with an emphasis on short-form video and design-forward content.
• Crafting concepts for real-time cultural conversations through creative visuals and ideas that respond quickly to trends, ensuring brands stay relevant and innovative in a fast-moving social landscape.
• Collaborating with the Creative and Account Teams to craft strategies that resonate with target audiences, leveraging platform-specific trends to engage users authentically.
• Developing moodboards, creative benchmarks, and POVs as part of the discovery process, aligning design direction with client goals, and presenting these as strategic deliverables.
• Driving concept-to-execution oversight for digital and social campaigns, ensuring design work across multiple clients remains consistent, innovative, and true to brand identity.
• Brainstorming and executing ways to elevate social content, blending conceptual thinking with hands-on design execution to ensure that creative output stands out on cutting-edge digital platforms.
• Fostering a culture of creativity and innovation within the team by mentoring designers, providing constructive feedback, and promoting an environment where new ideas are encouraged and explored.
• Collaborating across departments with designers, copywriters, social strategists, and other creatives to ensure a cohesive, multi-disciplinary approach to campaign execution.
• Ensuring projects meet the highest standards of quality and creativity by reviewing and approving final deliverables, while jumping into the design process when needed.
• Staying ahead of social media trends, particularly in short-form video and user experience, to inform creative direction and strategy, making sure the work remains fresh, relevant, and culturally resonant.
• Reporting directly to the VP, Group Creative Director and working together to craft future social products in collaboration with the other departments.

Requirements

Experience you have:

• You have 6-8 years of experience in a social-first creative environment, with at least two years in a senior design role. Experience in a social agency or in-house social team is highly preferred.
• A portfolio showcasing your mastery of design across social media platforms, with a focus on short-form video and design-forward storytelling.
• Proven experience …