Associate Brand Marketing Manager, Brand & Integrated Marketing
Remote US-Texas
Job Title:
Associate Brand Marketing Manager, Brand & Integrated MarketingRole Overview:
We are seeking a dynamic and driven Associate Brand Marketing Manager to join our team to own Brand and Integrated Marketing activations. As we embark on a brand and consumer-first marketing transformation, this role will play a critical role in driving our consumer marketing efforts and in redefining McAfee to consumers. This role reports to the Director, Brand & Integrated Marketing.This is a remote position; however you may be required to be onsite at our San Jose, California or Frisco, TX office on as-needed basis. We will only consider candidates that are in a commutable distance to either regional office and are not offering relocation assistance at this time.
About the Role:
Bring the positioning of our brand to life, showcasing our leadership in online protection
Execute full-funnel integrated marketing campaigns that increase awareness, drive understanding, and build overall growth, leveraging best in class practices
Execute key company-wide initiatives including events and influencer programs
Influence the annual plan for brand and integrated seasonal campaigns
Drive key metrics and programs, Brand Health and campaign performance
Collaborate with cross-functional marketing partners and agencies (Product Marketing, Comms, Analytics, Social, Growth, Creative) in the development of the campaigns to ensure strong integration and flawless execution
Skills and Attributes required:
Understanding of media strategies and tactics across channels
Experience with day-to-day campaign management, including budget management, creative asset development and workback schedules
Be a voice for the consumer and the brand: ensure visual and messaging consistency across programs, audiences, and regions across the business
Relationship-building and cross-functional collaboration capabilities across various levels of partners and skill sets
Excellent analytical and critical thinking skills
Persuasive verbal and written communication
Ability to move with speed and purpose and drive change
About You
3-5 years of leading consumer-facing marketing and integrated campaigns, including influencer and event marketing campaigns
Experience with adhering to brand guidlines and visual identity systems
Have worked in a high-growth or transformation mindset business
Experience managing agency partners (media, creative, and research)
Creative or media agency experience preferred (or client-side brand management experience)
Experience with global businesses. Experience in the tech/software industry a plus
#LI-Remote
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
The starting pay range for this position is $79,310.00-$130,295.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.
ApplyJob Profile
Must be in commutable distance to San Jose, CA or Frisco, TX No relocation assistance
Benefits/Perks401(k) Plan Bonus program Community involvement support Diversity and Inclusion Family-friendly benefits Flexible work hours Medical benefits Paid parental leave Sick time Social programs Unlimited PTO
Tasks- Analyze campaign performance
- Collaborate with marketing partners
- Drive brand awareness
- Execute marketing campaigns
- Manage agency relationships
Analytical Analytics Brand marketing Budget management Campaign Management Communication Consumer marketing Creative asset development Critical thinking Cross-functional Collaboration Event Marketing Influencer Marketing Integrated Marketing Marketing Media strategies Messaging Consistency Privacy R Security Visual Identity Systems
Experience3 - 5 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9