Associate, Ad Operations (Open to Remote)
New York, NY, US, 10019
Help us connect the right books with the right readers! PRH Consumer Marketing is seeking an Associate to join the Ad Operations team supporting Random House Children’s Books (RHCB). The Ad Ops team, within the Consumer Marketing team at PRH, is a collaborative and innovative team dedicated to media planning, execution, and optimization. The Associate will be responsible for set-up and management of self-serve advertising campaigns, including search, social, and programmatic platforms. This is an excellent opportunity for a curious, strategic, and enthusiastic digital marketer to join a growth-oriented Advertising team at the heart of the largest trade book publisher in the US.
Please apply by November 11, 2024 and include your resume, cover letter, and salary requirements for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and look over our open-to-remote guidelines on our FAQs page.
Responsibilities:
- Works closely with RHCB marketing team and fellow Advertising team counterparts, planning ad campaigns in support of hundreds of titles annually, providing strategic and tactical recommendations for meeting campaign goals.
- Builds and actively manages and optimizes dozens of live digital campaigns across multiple platforms at any given time.
- Manages implementation of ad operations requirements for advertising campaigns, including tracking, tagging, and campaign set-up.
- Works closely with internal marketing teams to troubleshoot ad platform issues.
- Collaborates with the Performance Marketing team to compile and deliver regular campaign reports to help guide marketers on best practices and identify areas of improvement.
- Oversees work in project management platform, including job creation, task assignments, timelines, and ad trafficking.
Requirements:
- Minimum 1 year of experience in digital advertising, in ad operations, digital marketing, or similar role
- Familiar with the language of digital marketing metrics and online measurement (CTR, CPM, ROAS, etc.)
- Understanding of general best practices for paid search, social, and programmatic advertising
- Experience managing campaigns within as platforms like Meta, Google, TikTok, etc.
- Professional written and verbal communication skills, comfortable presenting and meeting virtually
- Strong organizational skills with a keen attention to detail
- Ability to interpret performance metrics, extract insights, and translate complex and technical details …
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Open to Remote
Benefits/Perks401(k) Annual profit award Annual profit award or bonus Bonus Commuter benefits Comprehensive benefits Comprehensive benefits program Dental Dental Insurance Dental, Vision Disability Insurance Educational Assistance Educational Assistance & generous paid time off Flexible Spending Account Generous paid time off Health Care/Dependent Care Flexible Spending Account Health savings account Medical Medical Insurance Medical/Prescription drug insurance Paid Time Off Prescription Profit award or bonus Profit award or bonus, subject to Company results Short and long-term disability Short and Long-Term Disability Insurance Student Loan Repayment Student Loan Repayment Program Vision Vision Insurance
Tasks- Collaborate with marketing teams
- Manage advertising campaigns
Ad Operations Advertising Attention to detail Campaign Management Communication Data analysis Design Digital Advertising Digital Marketing Editorial Management Marketing Media Planning Organizational Performance Marketing Performance Metrics Programmatic Advertising Project Management Publicity Publishing Sales Search advertising Verbal communication
Experience1 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9