ASO & Marketing Funnel Optimization Manager

ABOUT ROCKET MONEY🔮

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

ABOUT THE ROLE 🤹‍♀️

ASO:

• Develop and implement a growth strategy focused on incremental ASO improvement while maintaining a consistent testing cadence to maximize app visibility and conversion.
• Partner with growth team on creative briefs in line with creative best practices and compliance standards.
• Work independently to create dashboards to analyze data and utilize insights to execute actionable next steps.
• Collaborate cross-functionally with Product and Engineering teams to devise and execute impactful tests that significantly advance the overall strategy.

Marketing Landing Page/Funnel Optimization:

• Conduct landing page experiments to improve paid advertising campaigns, focusing on performance analysis and channel optimization.
• Collaborate on top-of-funnel testing strategies with cross-functional teams to enhance incremental performance and achieve strategic goals.
• Analyze website conversion data and implement innovative testing methods for improvement.

ABOUT YOU 🦄

• 3-5 years of digital mobile marketing experience with extensive knowledge of media buying and scaling an app store presence, preferably in Fintech space but not required.
• Working knowledge and hands on experience with A/B testing on both platforms and tools like Storemaven, Google Experiments, and Custom Product Pages.
• Advanced knowledge of business intelligence and keyword research tools like SensorTower, AppAnnie, and AppTweak.
• Ability to write strong creative briefs for internal and external creative teams with best practices guidance.
• Self-starter with strong analytical skills in analyzing data, derive insights and make recommendations.
• Background and hands on execution with Mobile Measurement Partners and data visualization tools e.g Singular and Looker will contribute to the success of this role.

WE OFFER 💫

• Health, Dental & Vision Plans
• Competitive Pay
• 401k Matching
• Unlimited PTO
• Lunch daily (in-office only)
• Snacks & Coffee (in-office only)
• Commuter benefits (in-office only)

Additional information: Salary range of $120,000 - $150,000/year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.

Rocket Money is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment …