ASO & Marketing Funnel Optimization Manager
Remote (USA), San Francisco
ABOUT ROCKET MONEY🔮
Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.
ABOUT THE ROLE 🤹♀️
ASO:
- Develop and implement a growth strategy focused on incremental ASO improvement while maintaining a consistent testing cadence to maximize app visibility and conversion.
- Partner with growth team on creative briefs in line with creative best practices and compliance standards.
- Work independently to create dashboards to analyze data and utilize insights to execute actionable next steps.
- Collaborate cross-functionally with Product and Engineering teams to devise and execute impactful tests that significantly advance the overall strategy.
Marketing Landing Page/Funnel Optimization:
- Conduct landing page experiments to improve paid advertising campaigns, focusing on performance analysis and channel optimization.
- Collaborate on top-of-funnel testing strategies with cross-functional teams to enhance incremental performance and achieve strategic goals.
- Analyze website conversion data and implement innovative testing methods for improvement.
ABOUT YOU 🦄
- 3-5 years of digital mobile marketing experience with extensive knowledge of media buying and scaling an app store presence, preferably in Fintech space but not required.
- Working knowledge and hands on experience with A/B testing on both platforms and tools like Storemaven, Google Experiments, and Custom Product Pages.
- Advanced knowledge of business intelligence and keyword research tools like SensorTower, AppAnnie, and AppTweak.
- Ability to write strong creative briefs for internal and external creative teams with best practices guidance.
- Self-starter with strong analytical skills in analyzing data, derive insights and make recommendations.
- Background and hands on execution with Mobile Measurement Partners and data visualization tools e.g Singular and Looker will contribute to the success of this role.
WE OFFER 💫
- Health, Dental & Vision Plans
- Competitive Pay
- 401k Matching
- Unlimited PTO
- Lunch daily (in-office only)
- Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
Additional information: Salary range of $120,000 - $150,000/year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.
Rocket Money is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment …
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401(k) matching Commuter benefits Competitive pay Daily lunch Dental plans Health, Dental & Vision plans Health plans Lunch daily Snacks & Coffee Unlimited Unlimited PTO Vision plans
Tasks- Performance analysis
A/B Testing Analytical ASO Business Intelligence Compliance Data analysis Data Visualization Engineering Growth Strategy Keyword Research Landing Page Optimization Looker Marketing Media Buying
Experience3 - 5 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9