Art Director

Fender Musical Instruments Corporation is a world famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") Creative team, we are passionate about creating innovative and impactful brand experiences. We are dedicated to expanding our brand voice and engaging with a growing, diverse audience through various media touch points

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are searching for an Art Director based in Los Angeles, CA.  This role combines strategic thinking with polished execution, creating engaging customer facing experiences that shape the overall identity of the Fender brand. It requires knowledge of visual design trends; engineering and development processes; oversight of external teams including agencies, studios, production companies, vendors and freelancers; and exceptional communication skills. The ideal candidate is an expert in today’s digital landscape and is passionate about being an empathetic manifestation of the needs of our users. Given the accelerating diversity of artists and players who use Fender gear, the ideal candidate will also be comfortable taking the lead in helping Fender expand its brand voice to reach & engage a growing, more diverse audience of players, artists & influencers over time and across multiple media touch-points & multiple genres from Latin, R&B, Hip-Hop, Soul and Worship to Rock, Pop, and New/Alternative.

Essential Functions:

• Creative Strategy & Execution: In conjunction with the Creative Team, develop creative strategy in collaboration with the Integrated Marketing, Social Media, Artist Marketing and Digital Marketing teams.
• External Partner Management: Identify, onboard, and manage the day-to-day operations of external partners including agencies, design studios, production companies, photographers, and freelancers.
• Campaign Development: Conceptualize, design, and execute culturally relevant campaigns across digital, social, and video platforms, with a focus on digitally native content.
• Project Management: Oversee multiple projects simultaneously, from quick-turn photo and video productions with our own studio team to on-location shoots.
• Brand Expansion: Contribute to the global, multi-cultural expansion and authenticity of the Fender brand, ensuring our creative output resonates with a diverse audience across various genres.
• Creative Development: Make decisions that reinforce and elevate the Fender brand, creating engaging customer-facing experiences that shape the overall identity of Fender.

Qualifications:

• 5+ …