Arity - Content Specialist

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. 

Job Description

Founded by The Allstate Corporation in 2016, Arity is a fully remote data and analytics company focused on improving transportation. We collect and analyze enormous amounts of data, using predictive analytics to build solutions with a single goal in mind: to make transportation smarter, safer and more useful for everyone.

At the heart of that mission are the people that work here—the dreamers, doers and difference-makers that call this place home. As part of that team, your work will showcase both your intelligence and your creativity as you tackle real problems and put your talents towards transforming transportation.
That’s because at Arity, we believe work and life shouldn’t be at odds with one another. After all, we know that your unique qualities give you a unique perspective. We don’t just want you to see yourself here. We want you to be yourself here.

The role:
We are looking for a motivated and talented Content Specialist to create impactful and engaging content tailored for diverse industries, including Technology, SaaS, Financial Services, Retail, B2C auto insurance, and more. This role demands a collaborative, creative, and strategic thinker experienced in content creation, SEO best practices, and working with cross-functional teams to produce content that drives engagement, generates leads, and supports overall business goals. This role sits in the Marketing department and reports to the Brand Content Strategy Expert

• Maintain and manage a comprehensive content calendar including publish dates for content.

• Collaborate with Product Marketing and other teams as appropriate to create content that aligns with business goals and addresses customer pain points. Content formats could include blog posts, articles, case studies, white papers, eBooks, newsletters, and video scripts.

• Optimize content for SEO to improve search rankings, drive traffic, and enhance content visibility.

• Utilize AI tools and other resources for content research, content outlining, and performance optimization.

• Analyze content performance using tools such as Google Analytics and adjust strategies for continuous improvement.

• Write error-free, high-quality content that aligns with brand voice and objectives and maintains editorial …