Analytics Implementation Specialist

As a Kepler Group company, Napkyn draws from Kepler's strategic, technology-and data-driven marketing expertise to provide world-class Google marketing support.

The Napkyn team is guided by Kepler’s values:

• Napkyn prides itself on being a great place to work.  In fact, we’re proud to share that AdAge just recognized Kepler as a ‘Best Place to Work” for 2022, validating our investment in our team and our clients.
• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 
• We're fun, authentic, empathetic, and ever-in-motion. You'll work with and learn from the smartest people in the industry and have a blast doing it. 
• We're human. You'll have an option to join Employee Resource Groups, DEI initiatives, and altruism efforts to bring positive societal impact.

The Company

Today’s marketing and data tools offer unprecedented opportunity to achieve seamless, data-driven marketing—using a dynamic approach that adjusts programs based on individual consumer insights, observed behaviors, channel / device engagement patterns, and campaign responses.  

Achieving the vision is hard. Very hard. Data systems are difficult to implement accurately and even more difficult to use effectively. And relying on inaccurate data can lead to all sorts of unfortunate business outcomes.

Napkyn is here to help you address these challenges head-on. We have been purpose built by a veteran team of marketing strategists, data analysts, and technical experts specifically to ensure you’re getting full value from your MarTech and AdTech infrastructure & investments.

Napkyn’s culture and DNA are based on a burning desire to deliver:

• Seamless, expert, strategic client partnership
• Relentless focus on optimizing your data systems implementation
• Full data ownership & 100% pricing transparency
• Comprehensive training curriculum to educate all key stakeholders
• Proactive client service
• Concrete impact on each client’s business and bottom line

Napkyn has the privilege of working with leading marketers including but are not limited to all of the following: Abbott, Callaway Golf, Cox Communications, DirecTV, Johnson Controls, Getty Images, GoTo Foods, Mint Mobile, Nutrisystem, Prenuvo, Publix, SurveyMonkey, and Wolverine Worldwide.

We love what we do and hope we have the chance to add value to your digital marketing programs.

The Role 

As an Analytics Implementation Specialist, you understand a client’s business and marketing requirements for digital measurement and translate them into sophisticated guides to help IT and development teams strategically implement enterprise-wide digital analytics and tag management solutions. This involves consulting IT departments and senior executive stakeholders, guiding them through implementation recommendations, performing exacting quality assurance on implementations, and providing training and ongoing services for their long term success. 

You are a developer at heart, but you understand the results that enterprise business is looking to achieve to measure and report on digital performance. This means you welcome collaboration with Digital Analyst, Customer Success, and Project Management teams to develop end-to-end solutions for our customers. It also means you engage in continuous professional development to evolve your craft, with the direct support and guidance of your Analytics Implementation Team Lead. 

The Details

Responsibilities 

LEAD THE CHARGE ON DEPLOYING WORLD-CLASS IMPLEMENTATIONS OF WEB MEASUREMENT TOOLS:

• Deploy web measurement tools such as Google Analytics and Adobe Analytics
• Develop the implementation guides for analytics tool deployment
• Provide support on analytics and implementation for Napkyn analysts with root-cause analysis of issues and interruptions in measurement for our clients
• Provide recommendations on the adoption of new tools and features as appropriate to client needs
• Serve as a knowledge resource for the latest trends and technologies within the web analytics space
• Assist in improving the usability, efficiency, and overall effectiveness of our clients’ web analytics tooling deployments
• Assist in evaluating the size and scope of customer problems as well as helping to determine a successful resolution

PERFORM SITE-WIDE AUDITS OF EXISTING ANALYTICS IMPLEMENTATIONS:

• Lead the team with site-wide audits of existing analytics implementations against web measurement best practices and create implementation recommendations for improvement
• Develop web measurement best practices and on-site technology requirements to generate high quality, easily-understood implementation guides for on-site deployments of Google Analytics or Adobe Analytics
• Interact directly with Analyst, Project Management, Client Management, and IT personnel to ensure smooth implementation of recommendations
• Engage business and technical team stakeholders for feedback and validation

SERVE AS AN ANALYTICS TOOL EVANGELIST: 

• Collaborate with the services and leadership teams to actively assist in improving the usability, efficiency, and overall effectiveness of our clients’ web analytics tool deployments
• Actively focus on the future-proofing, scalability, and ease of maintenance in all solutions
• Provide recommendations on the adoption of new tools and features as appropriate to the client’s needs
• Work closely with the Analyst Team to address the root cause of any identified measurement issues

QUALIFICATIONS AND EDUCATION REQUIREMENTS:

• 3+ years’ experience in an analytics implementation, tag management or web development role
• Familiar with web analytics in general, including terminology and best practices
• Familiar with Google Analytics and Adobe Analytics in particular
• Proficient in HTML and JavaScript, and familiar with popular JavaScript Libraries, especially JQuery
• Experience building or maintaining websites, especially in e-commerce
• Have a solid grounding in current web technologies, including HTML5, JavaScript and jQuery, and knowledge on how to create code that will add measurement to user interactions on a modern web site

PREFERRED SKILLS:

• Google Tag Manager, Adobe Launch, and/or Tealium experience strongly preferred
• Strong critical thinking and problem-solving skills with attention to detail
• Strong writing and communication skills
• Team player, supportive of a collaborative team environment and culture

The Stats

• Position: Analytics Implementation Specialist (Intermediate)
• Location: Canada, Remote
• Position: Full time 
• Compensation: $90k - $120k CAD
• Apply: here or at Napkyn.com/Careers

Napkyn Analytics welcomes and encourages applications from people with disabilities.  Accommodations are available upon request for applicants in all aspects of the selection process. 

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

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