Altra: Technical Representative

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community. 

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.  

To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com. 

What will you do? 
The Altra Technical Representative is a motivated self-starter who will lead and execute seasonal go-to-market and service strategies in all distribution channels within their assigned territory. This role will foster growth, excitement, and awareness within the community by conducting education, promotion, and merchandising tasks for Altra, VF, and its products. The Altra Technical Representative will also be responsible for establishing meaningful and lasting relationships with retailers, community partners, and consumers to drive sell-through of Altra products and increase market share. This role does require frequent travel to assigned accounts, designated consumer events, and races, as well as working on weekends.

Let’s break down that day-in-the-life a bit more. 

• Support retailers through in-person visits, demos, working the sales floor and partnering for local expos
• Conduct clear and persuasive product presentations to educate and motivate retail staff and customers
• Engage with community and retail partners to create excitement and brand awareness around Altra
• Implement merchandising or promotional activations with product and POP
• Represent Altra at local (and select national) events, races, and expos
• Complete detailed and accurate field activity reports via Repsly
• Maintain organization and appearance of field assets and demo shoes
• Uphold fiscal responsibility managing travel, expenses, promotional material, and seeds

How you will do it:

• Ensure in-field activities align with seasonal go-to-market strategies and sales goals established by the leadership team
• Strategize with Sales Reps to create a service plan to support brand growth in assigned territory
• Collaborate with other members of the Field Service Team to create and implement unique education initiatives and activations
• Be the “eyes and ears” of the company: collect and relay feedback on Altra products, competitor brands, and industry …