Affiliate Acquisition Strategist

The Affiliate & Acquisition Strategist will be fully dedicated to the New Hampshire Lottery Commission (NHLC), working closely with the iLottery Marketing Director, the broader NHLC Marketing team, and the Analytics team. The primary focus of this role is to manage and deliver our affiliate strategy, ensuring campaigns are managed to the highest standard, both in areas of performance and compliance, while continuously seeking ways to achieve KPIs and maximize ROI. The role will involve managing the acquisition strategy, with a primary focus on delivering growth and efficiency through partnerships, custom integrations, and a variety of marketing channels.

What You'll Do

• Develop short and long-term acquisition marketing strategies and plans for iLottery to meet agency goals.

• Collaboratively work with the advertising vendor and lottery on all marketing activities for iLottery acquisition initiatives.

• Research and identify new acquisition channels and methodologies to increase conversion rates. Conduct industry research, seeking out prospective new acquisition and affiliate partners.

• Evaluate the success of programs by measuring ROI, monitoring, and tracking results, metrics, and trends. Provide regular performance updates, reports, and presentations.

• Suggest improvements to existing campaigns and deals to help grow acquisition volumes whilst maintaining an efficient CPA.

• Develop a strategic acquisition roadmap with ongoing enhancements and innovations, including a robust retail affiliate program, applying a forward-thinking approach to campaign management and the use of our tech stack.

• Lead the coordination and execution of promotional campaigns related to acquisition. Measure and analyze the effectiveness of all campaigns in collaboration with the Marketing and Analytics teams.

• Work closely with the Customer Retention Strategist and advertising vendor to align on retargeting and remarketing efforts.

• Establish and maintain strategic partnerships to enhance brand visibility and drive growth.

• Collaborate with partners to develop co-marketing initiatives and joint campaigns.

• Develop and implement a comprehensive affiliate strategy, establish goals and objectives, and apply a test-and-learn approach to optimize performance.

• Promote and “sell” the affiliate program to recruit and engage potential affiliate partners. Oversee the application and screening process to ensure a seamless onboarding for qualified partners.

• Proactively manage the acquisition, retention and activation of affiliates and partnerships. Establish and maintain strong relationships through regular contact with partners.

• Responsible for the affiliate program’s invoice reporting and reconciliation, and delivery against agreed acquisition volumes and ROI.

• Ensure the affiliate payment process continues to operate effectively, while coordinating with the relevant internal finance and data teams to make this possible.

• Assist with the setup, monitoring and optimization of all agreements, as well as analyzing ROI benchmarks. Communicate the progress of growth and efficiency KPIs weekly and monthly.

• Manage relationships with internal stakeholders across compliance and legal to ensure we are aligned with any regulatory or T&C developments.

• Work with the creative teams to design and deliver creative assets to optimize all affiliate and acquisition marketing opportunities. Liaise with the brand team to ensure creatives and messaging meet brand guidelines and to ensure alignment with the broader campaign planning process.

• Perform the affiliate back-offices responsibilities- system, campaigns, creative, commission structure and other set ups.

What We're Looking For

• 5 years+ experience in acquisition or affiliate marketing and/or similar role in a digital marketing environment preferred

• Bachelor’s degree in Marketing, Business, or a related field. A comparable amount of training and related experience may be substituted.

• Demonstrated experience scaling programs and driving meaningful revenue growth.

• Excellent communication, collaboration, and client relationship skills.

• Proven ability to prioritize tasks and handle multiple projects with exceptional attention to detail.

• Ability to analyze data to identify trends, measure campaign performance, and optimize marketing strategies.

• Ability to stay current with industry trends and apply new technologies and methodologies to enhance marketing efforts.

Company Summary

Aristocrat Interactive   

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). 

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

Travel Expectations

Up to 25%

Pay Range

$87,483 - $162,468 per year

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

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