Advisor, Supporter Engagement and Fundraising (P3)

Summary

The Advisor, Supporter Engagement and Fundraising is responsible for developing strategies to engage and retain supporters and manage all aspects of the direct response marketing retention & fundraising program; mainly focused on direct mail. You will collaborate with key stakeholders to ensure a cohesive supporter experience across all channels and will be accountable for maximizing our mission support revenue and delivering on both short-term key performance indicators and long-term metrics such as lifetime value and retention. You will collaborate with key stakeholders to identify and implement ambitious, innovative and effective marketing strategies and engagement opportunities that will enable us to build a highly engaged audience that will drive a movement of millions.

What You’ll Be Doing (Essential Duties)

Strategy & Campaign Management (30%):

• Develop and oversee strategies to grow and optimize the mass market supporter retention and fundraising direct marketing program (primarily direct mail) with collaboration from internal stakeholders and approval of Senior Advisor.
• Manage implementation of operational plan for mass market retention & fundraising programs; including but not limited to house-file mailings, mid-level propensity donor program, welcome stream, emergency and sustainer conversion, lapsed reactivation, cultivation/retention stream and integrated campaigns.
• Develop and manage schedules with printers, creative agencies, data processors, and internal teams, ensuring campaigns are executed successfully and timely.
• Create and implement segmentation and testing strategies on all campaigns.
• Serve as direct mail strategist during integrative campaign planning.
• Advise and inform team of industry best practices and stay abreast of trends.

Campaign Execution (30%):

• Lead the day-to-day execution of direct response marketing campaigns; mostly as it relates to direct mail.
• Streamline processes and maximize operational effectiveness to increase fundraising, retention and reactivation metrics.
• Track all creative updates and changes and facilitate the flow between Save the Children and external vendors.
• Obtain project/campaign/material legal approvals by acting as lead contact and knowledge base for legal approval process.
• Manage setup of campaign matrix, appeals and data requests to our IT department.
• Manage lettershop instructions and ensure all data processing and scheduling of campaigns is executed accurately with high operational performance and efficient interdepartmental collaboration.

Performance Analysis and Support (30%):

• Responsible for budget creation and monitoring spend, including determining appropriate level of investments to deliver on fundraising goals.
• Maintain regular deliverables (reports, dashboards, benchmark reports, etc.) on …