Advisor, Paid Media - Video & Programmatic (P3)

Summary

The Advisor, Paid Media (Video & Programmatic), will help to grow and sophisticate Save the Children's programmatic media buying across a variety of objectives. In this role, you will be instrumental in helping Save the Children grow and diversify our supporter base to ensure we can increase our reach and impact for kids globally. Key responsibilities include leading media buying strategy and execution across multiple channels (with a primary emphasis on video and programmatic), developing coordinated audience-targeting strategies, and driving efficiencies across digital display platforms and placements. Collaborating closely with our agency partners, this role acts as a subject matter expert in various paid media strategies including CTV, YouTube, OLV, PMAX, paid social, DOOH, Streaming Audio, Podcasts, Programmatic Display, and Native advertising.

What You’ll Be Doing (Essential Duties)

Strategic Planning, Execution, and Management– 50% 

• Manage $4.5M+ annual programmatic media budget for Save the Children
• Act as a subject matter expert for paid social & digital programmatic strategies
• Strategize integrated campaigns that align with online and offline channels to achieve organizational goals across a variety of objectives such as brand awareness, lead gen, advocacy, donor acquisition, and fundraising
• Media buying planning and execution within paid social and YouTube
• Develop strategies, approaches, and best practices to align audience targets and create efficiencies across all digital display platforms and placements
• Serve as the day-to-day contact with our agency partners, providing oversight and direction that aligns with best practices as well as Save the Children’s guiding principles and goals

Optimization & Reporting – 30% 

• Manage ongoing optimization with agency partners, including but not limited to:
  • DSP algorithmic and manual bidding strategies
  • Inventory, placement, and frequency management
  • Test ideation, planning, and management
  • Analysis, reporting, and insights
  • Creative management, quality assurance, and trafficking execution
  • Strategic partner management
  • Ad Verification Tool strategy
  • Analytics and measurement
• Participate in weekly meetings providing strategic updates  

Research & Evaluation – 15% 

• Work to continually evolve Save the Children’s approach to paid social, video, and programmatic best practices, vetting and partnering with new technology companies and partners, managing planning and execution tools, and staying on top of emerging trends
• Work to optimize usage of Save the Children’s marketing tech stack respective to social and programmatic strategies, including leveraging Salesforce Marketing Cloud advertising and integration tools (Journey Builder, Ad Studio, CDP)

Budget Management – 5% 

• Oversee payment processing of invoices, including coding and submission to accounts payable; act as main point …