Advertising Strategist II - CAI

Company

Cox Automotive - USA

Job Family Group

Marketing

Job Profile

Advertising Analyst II

Management Level

Individual Contributor

Flexible Work Option

Can work remotely anywhere in the specified country

Travel %

Yes, 5% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $59,600.00 - $89,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

Dealer.com, a Cox Automotive Brand, is currently hiring a team of Advertising Strategists II (aka SEM Advertising Strategist II) to join our Dealer Marketing Operations team. This position is remote/work from home and can be located anywhere within the United States.

The Dealer Marketing Operations Advertising Strategist II is responsible for our client’s paid advertising performance, paid advertising portfolio growth, and driving client retention. The Advertising Strategists under general supervision are responsible for making decisions to drive performance growth that aligns with the agreed strategy from the dealer. The Advertising Strategist executes end-to-end digital advertising across Search, Display, Social, and Video channels that optimizes the dealers digital advertising goals. The Advertising Strategist follows established best practices and processes in their analysis of performance and will own any issue impacting performance or dealer sentiment to its resolution.

What You'll Do:

• Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, with strong advertising performance and high client satisfaction across a portfolio of 50+ accounts.
• Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs.
• Act on current digital advertising trends, products and best practices that provide maximum value to a dealer’s strategies and performance.
• Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance.
• Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc. KPIs will vary time to time based on DDC and client needs.
• Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance.
• Monitor and analyze account performance and trends to determine adjustments …