Advertising Operations Specialist

Responsibilities

Company Overview:
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us?
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team & Role:
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. Our Ad Operations team is essential to enabling flawless ad campaign executions, ensuring an optimized experience for both our users and brand partners. This team lends their technical and operational know how to help better support and inform our sales and planning teams, our clients, and our product teams, ensuring we continue to offer best-in-class platform capabilities for brands of all sizes. We are looking for an Ad Operations Specialist who can jump in and cover a wide range of technical responsibilities, from coordinating cross-functionally to trafficking campaigns and quarterbacking the campaign reservation process. You should be proactive and a technical problem solver, interested in working collaboratively to support our evolving ad platform. TikTok currently observes a hybrid working policy of 4 days in the office each week and 1 day working remotely. This position is full-time and based out of our Los Angeles, CA office.

Responsibilities:
- Own the set-up process, campaign management, and reporting for reservation and auction managed service campaigns.
- Monitor managed service campaign delivery to ensure campaigns reach the target audience, run smoothly, and exceed brands’ expectations; this includes collaborating with teams on creative approvals, troubleshooting issues, managing scheduled and ad hoc report requests, and escalating issues to internal and external teams.
- Provide input to Sales teams and occasionally clients on effective campaign setup including targeting, tagging and creative best practices to meet client KPIs.
- Identify optimization opportunities for improving performance
- Leverage automated tools to optimize brand campaigns
- Serve as the key point of contact and support for Client Solutions in technical client communications.
- Troubleshoot, escalate and remediate technical platform issues in partnership with Product and Engineering support teams.
- Create, organize and distribute technical/operational product documentation to support Product, Strategy and Operations (PSO) in general ad platform and feature walk-throughs.
- Participate in training that prepares internal teams for new products and updates within our ads platform.
- Partner with Sales, Client Solutions, and PSO to collect customer feedback and identify opportunities to improve our products and services.

Qualifications

Minimum Qualifications:
- Experience within an Ad Operations role and/or technical client service experience
- Experience managing and executing campaigns on reservation and auction ad platforms
- Experience monitoring and analyzing ad campaigns, to identify optimization opportunities for improving performance

Preferred Qualifications:
- Experience managing branding & performance-based advertisers with a deep understanding of their challenges
- Experience helping clients execute custom campaigns centered around specific performance KPIs
- Ability to proactively troubleshoot and problem solve quickly and through the proper escalation process
- Ability to identify insights and analyze data to assess campaign performance
- Experience with ad verification, viewability and impression tracking partners (IAS, DV, DCM, MOAT)
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $70000 - $105000 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​