Adoption Marketing Manager

Description

ABOUT US:

Fusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients' toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of curiosity, fearlessness, teamwork and leadership, we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth.

We’re an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community. 

We are experts across every field and discipline in marketing.

Fusion92 is for those who are obsessed with curiosity and innovation. We unite data scientists, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and to give answers to the unanswerable. 

We launch products, we have patented innovations, we create award-winning ideas — we transform businesses. We are dreamers and doers, and we are ready for you to join us.

Our difference is our people. That's where you come in.

If you're curious and looking for a remote-flexible, integrated team where you can fearlessly collaborate and deliver best-in-class work, join us!

JOB SUMMARY:

The Adoption Marketing Manager will serve as a strategic and executional leader within our Fiserv Consulting division. This role focuses on driving consumer and small business usage and adoption of Fiserv’s digital banking solutions—spanning Digital Payments, Digital Financial Services, and Card Services. The ideal candidate combines marketing strategy with hands-on execution and excels at both client engagement and internal collaboration.

This position requires strong B2B and B2C/SMB marketing experience, digital campaign development, analytical reporting, and content creation. You will lead marketing programs, support enablement tools, and partner closely with internal teams and financial institution clients to promote adoption and engagement.

Bringing our core values — Curiosity, Fearlessness, Teamwork and Leadership — to life will be critical to the success of this individual.

Location:

Candidates must be located in Illinois, Texas, Colorado, Michigan, Georgia, or Ohio. For individuals based in our Michigan and Illinois locations, this will be a hybrid role, requiring both in-office and remote work. For candidates in Texas, Colorado, Georgia, or Ohio, this position will be fully remote.

GENERAL RESPONSIBILITIES:

• Lead development and execution of multi-channel B2C and B2B marketing campaigns across Fiserv’s financial institution clients.
• Support consumer and banker education by creating strategic, measurable toolkits, email programs, webinars, and client-facing resources.
• Serve as a client-facing marketing consultant, guiding FI partners through adoption strategies and presenting campaign performance and insights.
• Manage campaign planning, deployment, and measurement using tools like Salesforce Marketing Cloud, eCRM, and Impact Marketing Portal.
• Collaborate with internal stakeholders including Adoption Marketing, Product Marketing, Sales, Analytics, and Creative teams, as well as external vendors and partners.
• Track campaign performance, create reports, and align insights with KPIs, ROI, and business growth metrics.
• Ensure timely execution of projects using agile tools such as Jira and WorkFront.
• Serve as a subject matter expert and trusted advisor to clients and internal stakeholders.
• Contribute to the strategic development of client engagement efforts, including newsletters, webinar series, and email campaigns.

Requirements

KNOWLEDGE/SKILLS/ATTRIBUTES REQUIRED:

• 6+ years in marketing, account management, or consulting, ideally with financial services or fintech clients.
• Experience in developing and executing both B2C and B2B marketing campaigns.
• Strong digital marketing and content creation skills across email, social, video, and web channels.
• Familiarity with Salesforce Marketing Cloud, On24, WebEx, HighSpot, and analytics tools like Google Analytics.
• Ability to translate marketing metrics into actionable business insights.
• Expertise in project management and multi-tasking across several active initiatives.
• Excellent communication and presentation skills (both live and virtual).
• Strong independent work ethic with a collaborative team approach.

The hiring range for this discipline within our industry is $70,000 to $90,000. Where an employee is paid within this range will depend on multiple factors including, but not limited to location, years of experience, education, internal pay structure, and other contributing factors.

Disclaimer: All qualified candidates will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.