Admissions & Marketing Specialist

Salary/Position Classification

• $44,000+ Annual, Dependent on Experience, Exempt
• 40 hours per week
• 100% Remote Work Availability: No
• Hybrid Work Availability: Yes  
  • Requires some time on campus which varies from week to week depending on department needs.

Purpose of Position

This position provides program support for admissions, marketing, student recruitment, and related data support for the Department of PA Studies within the School of Medicine and Health Sciences. This position plays a key role in communications, recruitment and marketing within the Department. Prospective student advising and admission preparedness are also vital to this position

Duties & Responsibilities

• Prospective student support & admissions
  • Advise potential applicants regarding published pre-requisite information as noted on the website
  • Manage correspondence with prospective students from inquiry through matriculation to engage interest and relay accurate information of the program
  • Manage the PA program’s CASPA portal and integrations
  • Utilize the institution’s CRM for admissions and enrollment
  • Work with departmental committee and Dept Chair to ensure all completed admission applications are screened and evaluated to pre-requisite criteria for eligibility of interview
  • Support and participate in all PA program admissions activities, including the review, interpretation and evaluation of prospective student’s application to determine an admission decision
  • Work with admissions team to schedule applicant interviews
  • Integral involvement in continuous review of admission pre-requisites and best practices for the profession
• Recruitment & Marketing
  • Coordination and involvement of all aspects of recruitment activities, including open houses, information sessions, recruitment fairs, departmental tours, faculty recruitment events, etc. providing general education regarding the profession and the curricular program
  • Maintain accuracy of departmental website and update as needed as required by accreditation standards
  • Create and prepare materials (electronic and print) to assist in articulating the mission, philosophy and values of the program for recruitment activities including brochures, handouts, PowerPoints, web-based materials, etc.
  • Contribute to faculty recruitment efforts by assisting the Dept Chair in materials and processes i.e. web postings, mailings, recruitment services, etc.
  • Conduct outreach to various stakeholder audiences to include but not limited to middle school, high school and undergraduate students, pre-health programs students and faculty, basic science students and faculty, and pre-PA clubs
  • Work with departmental marketing committee and department chair to develop marketing plan for all aspects of student recruitment
  • Work with departmental clinical outreach team and department chair to provide support for marketing of preceptors and clinical sites utilizing standards as consistent with accreditation
  • Represent the Department, School and University by travelling to marketing events such as recruitment events, exhibitor fairs at area conferences and clinical sites as needed
  • Serve as liaison to clinical marketing team for sharing of resources and ideas as needed 
• Provide administrative support for the Department of PA Studies
  • Serve on Departmental, School and University committees as appropriate
  • Support a positive workplace culture of the office by demonstrating professional conduct and values expected of all employees
  • Represent the Department, School and University in a professional manner at all times by providing excellent communication and services
  • Work with staff team to provide telephone support for department and backup receptionist duties of distributing mail, greeting visitors and students
  • Assist in record retention according to SMHS protocol and accreditation standards
  • Compose minutes of meetings and other duties related to meeting preparation as requested
  • Miscellaneous office duties to include knowledge of computers and related software programs including Word, Excel, Power Point, Adobe and Access
  • Operate office equipment to include shredder, fax machine, calculators and copier and assist in maintenance when needed
  • Administrative duties such as filing, copying and other program related tasks as assigned 
• Data Support
  • Assist Dept Chair, Faculty and staff in all aspects of data storage process, specifically data required for admissions and related accreditation purposes
  • Work with Dept Chair in the development and administration of workforce, graduate and employer surveys
  • Compile data derived from workforce, graduate and employer surveys for analysis
  • Participate in program self-assessment and performance improvement process by providing data collection and support
  • Assist with administrative support in required school, institutional and accreditation reporting processes 
• Coordinate special events for the Department of Physician Assistant Studies
  • Coordinate Hooding Ceremony by reserving appropriate space and arranging for all aspects of the ceremony to include confirming participant and attendee information, photography, media technology, ceremony programs and catering
  • Coordinate White Coat Ceremony by reserving appropriate space and arranging for all aspects of the ceremony to include confirming participant and attendee information, photography, media technology, ceremony programs and catering

Required Competencies

• Ability to travel to recruitment and marketing venues which may require a variable schedule at times
• Effective interpersonal skills and the ability to relate to and build rapport with others
• Strong communication and public relations skills including the ability to express ideas clearly and credibly
• Excellent verbal and written communication skills including presentations and strong writing and editing skills
• Ability to represent the Department, School and University in a professional manner
• Strong organizational skills and demonstrated ability to manage multiple tasks simultaneously
• Operational knowledge of digital information and communication systems
• Detail oriented
• Reliable, dependable and valued work ethic
• Customer service skills and able to maintain confidentiality
• Demonstrated ability to work independently and as a team player.
• Demonstrated ability in problem solving, sound decision making and critical thinking skills

Minimum Requirements

• Bachelor's degree in business, health care, education or any field involving public relations - May 2025 graduates will be considered.
• One year of experience directly related to marketing or public relations
• One year working in customer service
• Experience with Microsoft Office Suite software, email, and internet
• Successful completion of a Standard Criminal History Background Check

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the US and to complete the required employment eligibility verification form upon hire. This position does not support visa sponsorship for continued employment.

Preferred Qualifications

• Experience directly related to student admissions and recruitment
• Evidence of strong understanding of marketing material and web page editing
• Evidence of familiarity with programs and services offered at UND