Ad Creative Copywriter/Strategist

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

We are seeking an Ad Creative Copywriter/Strategist to join our team! The Creative Strategist plays a crucial role in bridging the gap between creative concepts and strategic marketing initiatives. This individual is tasked with crafting compelling digital ads that resonate with target audiences, using a blend of impactful copy, engaging design, and data-driven insights. As a Creative Strategist, you should have strong direct-response copywriting skills and a knack for creating a clear actionable brief for designers. You should be great at competitive analysis have an obsession with data and know direct response copy principles like the back of your hand. This role will work closely with a marketing team or “Pod” to grow and scale client accounts. The Creative Strategist knows how and when to bring in copywriters, designers, and actors as necessary to produce winning ads.

Creative Strategist Responsibilities:

• Oversee execution of all ads from ideation to copy to design

• Understand advertising best practices and create ads for a variety of platforms (Meta, YouTube, TikTok, Native, Rumble, Google Search, Email… etc)

• Perform deep campaign and product research to understand what the target audience truly wants

• Write copy and work with designers to produce effective ads

• Work with growth strategists, funnel strategists, and media buyers to align on messaging and strategy

• Perform ad creative audits and come up with suggestions to improve performance

• Performs Conversion Rate optimization: Monitor ads regularly and set up a/b test (min: 1x per week - 1x per month depending on traffic levels)

• Log all A/B tests and document findings

• Deliver presentations on findings and strategies to both the internal team and clients.

Requirements

• Must have at least 1 year experience writing direct response copy for paid advertising (preferably on Facebook & YouTube)

• 3 years experience in marketing strategy, copywriting, or video editing within a marketing agency or similar environment.

• An ability to interpret ad account data and derive actionable insights.

• Excellent communication and presentation skills.

• Creative and strategic thinker with a proactive approach to problem-solving.

• Experience as a video editor is a plus

• Applicant must be located near or in the greater Kansas City area 

Here's an overview of our benefits

• Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs

• Company-paid Life Insurance Policy

• Customizable 401k plan with employer match after 90 days

• Flexible PTO with no set limit

• Company-provided Macbook or PC