Senior Product Marketing Manager

Be part of something altogether life-changing!

Working at Cytiva in the Life Sciences industry means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40 countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.

Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.

The Senior Marketing Manager is the holistic marketing owner of the Fluid Management portfolio, coordinating efforts across the business/functions and supporting where appropriate. In this role, you will manage and lead marketing globally for your product line, including projects from inception to completion, achieving milestones through strong cross functional leadership and collaboration.

Core Responsibilities:

• Ensure achievement of established marketing targets for products and drive/lead cross-functional team accountability for marketing key performance objectives in terms of marketing execution, funnel fill, funnel coverage, design in, market share gain and customer satisfaction/experience. Attend daily management, growth room, and other business and marketing specific alignment calls. Problem-solve and drive countermeasure as necessary.
• Map buyer’s and customer journeys. Build stories and content plans based on a deep understanding of customers needs/problems and their journey and own/drive content creation through cross-functional collaboration and leadership.
• Responsible for new product introductions within the portfolio or business area of responsibility, maintain ownership of the marketing swim lane as part of the Launch Excellence process.
• Create sales enablement tools for the team to have continued conversations with customers according to the buyer’s journey, and to aid them to win business and help our customers.
• Maintain portfolio positioning, messaging, content, and digital properties to represent, promote, convince, and convert for your portfolio of products.
• Improve website user experience by delivering and formatting content and necessary information that a user needs to collect info, make purchasing decisions, get support, etc. Drive and deliver content strategy for your area of business to drive increased share of voice and bring in relevant traffic with content-ICP fit.

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