Senior Product Marketing Manager (Remote US)

Together, we can beat cancer.

At Varian, a Siemens Healthineers Company, we bring together the world's best talent to realize our vision of a world without fear of cancer. Together, we work passionately to develop and deliver easy-to-use, efficient oncology solutions.

We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.

If you want to be part of this important mission, we want to hear from you. 

As the Senior Product Marketing Manager for the Varian Interventional Solutions Venous Thromboembolism (VTE) Portfolio, you will be responsible for both the upstream product management and downstream marketing strategies to grow our peripheral vascular thrombectomy portfolio.

You will join the Varian Interventional Solutions Marketing Team, responsible for the creation and execution of all product activities (from roadmap and product requirements definition to go-to-market planning and execution, value proposition & messaging, product launches, campaigns, and commercial initiatives). We are looking for a dynamic and driven Senior Product Marketing Manager with experience in thrombectomy, who will help shape the future of interventional therapies in this critical space.

Primary responsibilities

• Conduct market research and analysis to define the market landscape, clinical requirements, and product opportunities.
• Cultivate relationships and build a panel of Key Opinion Leaders to gather insights and feedback that inform product priorities, clinical utilization strategies and marketing initiatives.
• Collaborate with cross-functional stakeholders including R&D, Medical Affairs and Commercial teams to develop product roadmaps and strategies that are aligned with the voice-of-customer and goals of the business.
• Represent the VTE portfolio as a subject matter expert at trade shows, KOL visits and scientific meetings.
• Drive the development of product roadmaps based on market insights and strategic priorities. Prioritize features and enhancements to meet customer needs and achieve business objectives.
• Develop comprehensive go-to-market strategies for new product introductions, defining target markets, product positioning, messaging, and pricing to maximize product adoption and revenue growth.
• Lead the development of marketing collateral for the global business ensuring that marketing materials effectively communicate brand strategy, product features and clinical benefits to the target audiences.
• Partner with the sales organization to develop sales enablement resources and train sales teams on the effective use …