Senior Product Marketing Manager – Platform

Workiva's Product Marketing team is looking for a product marketing professional to play a pivotal role in launching new platform innovations to market. This role will involve overseeing product lifecycle management, from development to launch and from launch to maturity with a heavy emphasis on go-to-market (GTM) strategy and execution. If you have experience successfully launching new business-to-business (B2B) products and features at scale in the Software as a Service (SaaS) industry, this role may pique your interest.

As a Senior Product Marketing Manager – Platform, you will work closely with marketing leaders, product leaders, product managers, and key stakeholders across the entire enterprise to successfully support the launch and maturity of key platform innovations and products. 

What You’ll Do

Go-to-Market Readiness: 

• Take B2B products to market in the SaaS industry

• Implement product-led GTM strategies, approaches, and tactics including positioning, messaging, use case creation, pricing and packaging, data analysis, buyer personas, and more

• Communicate and coordinate the execution of GTM strategy deliverables cross-functionally to ensure company alignment with plan targets and expectations

• Define GTM key performance indicators (KPIs) and targets to achieve revenue goals and support increased solution density and product adoption

• Build marketing and sales programs for ongoing revenue streams.

• Lead the coordination and creation of integrated marketing plans to support successful product launches and adoption

Cross-Functional Collaboration: 

• Collaborate with cross-functional teams, including Product, Research and Development, Pricing & Packaging, Sales, Marketing, Enablement, Program Management, and Customer Success, to ensure successful product launches

• Work upstream with Product Management to influence the product roadmap and explore new opportunities to drive revenue and platform adoption

• Partner with Program Management and Launch Management teams to identify best practices and processes to aid in the development-to-launch (D2L) process and product lifecycle frameworks (PLC)

Performance Measurement: 

• Regularly analyze, monitor, and communicate business performance metrics and insights to key stakeholders including adoption metrics and ongoing progress toward development-to-launch (D2L) goals

• Analyze and communicate market and competitive landscape, buyer insights, willingness to pay, win/loss analysis, segmentation, ICP, TAM/SAM, and pricing and packaging

What You’ll Need

Minimum qualifications

Education:

• Undergraduate degree or equivalent combination of education and experience in a related field

Experience:

• 6+ years of experience in roles that relate to product marketing, including product management, marketing, and/or sales

• Experience successfully leading and launching new products in marketing in highly collaborative work environments

• Experience in the B2B SaaS industry 

Preferred qualifications:

• Ability to implement at a …